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Record readership results for Trader Group titles
Record readership results for Trader Group titles for second period in a row
NZ Motorhomes, Caravans & Destinations magazine and NZ Motorcycle Trader & News broke their own record from last period and recorded their highest ever readership figures, according to the latest readership results released by Nielsen Media Research.
NZ Motorhomes, Caravans & Destinations, the country’s biggest-selling RV magazine, is now reaching 67,000 readers every issue, a fantastic 22% increase on the same period last year.
“We are delighted that NZ Motorhomes, Caravans & Destinations continues to grow. It is testament to the hard work the team puts into the magazine and our commitment to continually improve and invest in the product,” said Rhiannon Boulton, Publisher of Trader Group.
At the same time both NZ Motorcycle Trader & News and Trade-A-Boat saw double digit growth. Every issue of NZ Motorcycle Trader & News is now read by 98,000 New Zealanders, a 13% increase on the same period last year. Trade-A-Boat magazine saw a 10% increase on the same period last year, taking its readership to 64,000.
“The growth shown in both NZ Motorcycle Trader & News and Trade-A-Boat is extremely encouraging. NZ Motorcycle Trader & News is at its highest ever readership and Trade-A-Boat’s growth is very positive – in these tougher times, people are looking to spend more wisely and readers recognise that Trader Group’s trusted magazines provide specialist information to assist with purchasing decisions,” said Boulton.
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