Firms Reap Marketing Rewards From Pride In Print

Firms Reap Marketing Rewards From Pride In Print Success

Success in the Pride In Print Awards is proving to also be a commercial winner for companies who are seeing their profile among print buyers increase and new business coming through the door.

Feedback from winners ranges from “fantastic responses” to reports of closer relationships being consolidated with major customers.

Having debuted at this year’s event with a prestigious Supreme Award Finalist nomination as well as two Gold Medals and a Highly Commended citation, proprietor Jacqui Wilde of Wellington company Martini Design says the Awards have significantly increased her company’s profile within the industry and the wider business community.

“It has also heightened our credibility with our clients, suppliers and competition, and provided an avenue for promoting the company by having reputable nationwide accolades,” says Ms Wilde.

“This debut success has given us confidence to strive for future success and ultimately push the boundaries of our design work and print management to continue producing leading-edge outcomes for businesses throughout New Zealand.”

In addition to the direct Pride In Print publicity, Ms Wilde says her company has proactively promoted its achievements through such social networking sites as Facebook and Twitter.

“The response was fantastic, and the link to the media release that we all posted on our Facebook pages generated well over 50 comments. It has attracted the attention of friends and clients who have been able to put the word out to people they know who are looking for design services. I have a friend in China who was so impressed that they would look to develop possible business relationships for us there!”

Ms Wilde says the Awards achievements and consequent increase in exposure is definitely translating into increased business enquiries.

“We have just recently been approached by a Government department, who from a referral from a past client that saw the article on Facebook, has now awarded us a quarterly 24-page publication! The generation of new clients and new jobs is a fantastic outcome.”

Furthermore, Ms Wilde says the whole process has given a real boost to her team’s morale.

“The Friday martinis have never tasted as good! We have a sense of pride knowing that all the time and effort with our design and print management has been successful and ultimately recognised.

“It has given the team positive feedback that they can compete with the industry’s best. It has reinforced that it is quality not quantity, and has given us confidence that our attention to detail during the print management is realistic in terms of top quality outcomes.”

“Our success is developed through effective working relationships and partnerships with our print suppliers. The job for us does not end when it goes to the press – it’s about working with the printer to scrutinise the printing process to ensure the level of workmanship meets our expectation. Every supplier definitely needs to strive for that winning outcome and we would like to hope that we can repeat this success with some of them!”

Amcor Cartons South Island manager Nigel Harrison, whose Christchurch-based company took out this year’s Supreme Award with a chocolate box described by judges as “a beautiful piece of work”, says winning Gold Medals in Pride In Print has helped the company internally with its overall operational excellence programme.

“It gives us a visible target for our operators to strive for,” he says.

In the commercial marketplace, Mr Harrison says Pride In Print success helps cement relationships with discerning customers such as Cadbury’s – for whom the winning box was created – and sends a message to print and packaging buyers generally.

“Our customers like it when they get Gold or a Highly Commended. This helps to build relationships with these customers and within the packaging sector I believe it helps promote and strengthen our customers’ brands.

“As for increased profile this is definitely a positive outcome. In the packaging sector I am sure it certainly makes our customers know we are industry leaders and reassures them that they are buying the best products,” he says.

ENDS

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