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VEGEMITE CHEESYBITE is the People’s Choice
MEDIA RELEASE
The Vote is in: VEGEMITE CHEESYBITE is the
People’s Choice
7 October 2009: Kraft Foods
Australia/New Zealand has today revealed VEGEMITE CHEESYBITE
will
take the place of iSnack2.0 as the name for the new
Vegemite – thanks to the vote of more than
30,000
Australians and New Zealanders. Original Vegemite,
of course, remains unchanged.
Over the weekend, Quantum
Market Research conducted online polling and a telephone
survey, to which
more than 30,000 Australian and New
Zealand people voted.
The aggregated results showed that
VEGEMITE CHEESYBITE was the most popular, with 36 percent
of
the vote, followed by VEGEMITE SMOOTH at 23
percent.
Kraft Foods Australia/New Zealand Head of
Corporate Affairs, Simon Talbot, said: “We have
been
overwhelmed by the response of the Australian and
New Zealand public; it has been an insightful
debate.
Australians and New Zealanders have now selected a
popular name for a successful product.”
The VEGEMITE
CHEESYBITE named stock will begin to appear on shelves in
the coming months.
Vegemite iSnack2.0 jars are in the
process of being distributed and sold around the
country.
- Ends
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