VEGEMITE CHEESYBITE is the People’s Choice

MEDIA RELEASE
The Vote is in: VEGEMITE CHEESYBITE is the People’s Choice

7 October 2009: Kraft Foods Australia/New Zealand has today revealed VEGEMITE CHEESYBITE will
take the place of iSnack2.0 as the name for the new Vegemite – thanks to the vote of more than 30,000
Australians and New Zealanders. Original Vegemite, of course, remains unchanged.
Over the weekend, Quantum Market Research conducted online polling and a telephone survey, to which
more than 30,000 Australian and New Zealand people voted.

The aggregated results showed that VEGEMITE CHEESYBITE was the most popular, with 36 percent of
the vote, followed by VEGEMITE SMOOTH at 23 percent.

Kraft Foods Australia/New Zealand Head of Corporate Affairs, Simon Talbot, said: “We have been
overwhelmed by the response of the Australian and New Zealand public; it has been an insightful debate.

Australians and New Zealanders have now selected a popular name for a successful product.”
The VEGEMITE CHEESYBITE named stock will begin to appear on shelves in the coming months.
Vegemite iSnack2.0 jars are in the process of being distributed and sold around the country.

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