JK Kids Appoints Indie Agency Tenfold Creative

NEWS RELEASE 20 January 2010

JK Kids Appoints Indie Agency Tenfold Creative

JK Kids has appointed new indie agency Tenfold Creative to manage its advertising across New Zealand and Australia markets.

JK Kids said the company had deliberately shifted away from using international agencies in preference for a locally-owned business, which it viewed as being able to deliver a greater return on investment. “An extensive process was undertaken to identify the best local partner with the necessary retail experience, strategic ability, creative talent and customer insights to help achieve our business objectives in 2010.”

The introduction of a new agency also coincides with the appointment of a new Marketing Manager Tania Schrey at JK Kids. “Tania brings a wealth of experience from her previous roles.”

During the pitch process Tenfold effectively demonstrated their solid expertise in internet, email and mobile marketing delivering significant input on trends, innovations and marketing opportunities in this space.

“It was also important to align ourselves with an agency that know our audience. As a father of two, Tenfold Managing Director Brendon Gleeson understands first hand our customers’ needs. He has also previously managed advertising accounts for Farmers Trading Company and Dick Smith Electronics.” Gleeson said his team had a strong retail heritage and had developed a distinctive campaign for JK Kids new season. “We’re passionate about contributing to the success of JK Kids which currently comprises 35 retail stores and an online business component.”

Gleeson said the win caps off a ‘whirlwind’ 2009 for Tenfold which during its six months of operation secured notable retail, FMCG, corporate, manufacturing and charity clients. “Beyond our talent pool and the strategic discipline we offer, I believe the key to our success has been our entrepreneurial spirit and the passion and fresh perspective we bring to our clients’ work.”

JK Kids is the latest in a growing number of multi-national clients to shift to smaller agencies reaping the benefits of working with owner-operated businesses to achieve a greater return on marketing investment.

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