Axis 2010 Celebrates 30 years of NZ creativity

Media Release 25 March 2010

Axis 2010 Celebrates 30 years of New Zealand creativity

Last night’s Axis awards doubled as a celebration of 30 years of New Zealand creativity

CAANZ President Bryan Crawford said the first Axis show took place in 1980 – so tonight marked 30 fabulous years of New Zealand creativity -30 years of ground-breaking, world-class ads, ideas and personalities.

The CAANZ AXIS Awards honor the creative talents of the industry and are a celebration of the year’s most exciting and original ideas.

The top award of Grand AXIS at the 2010 CAANZ AXIS awards was presented to Special Group for their work Orcon + Iggy. Together Incredible for client Orcon.

“Ideas continue to remain the real currency of creativity and when it comes to generating groundbreaking ideas no body comes close CAANZ member agencies and there production partners”

As an industry our creative talents were put to the test in a very tough environment – and the work on show at Axis is testament to our collective ability to rise to the challenge and prove once again just how powerful great ideas can be, said Mr Crawford

Creative Business of the Year was awarded to Orcon.

The Sweet Shop won this year’s Production Company of the Year and the Lifetime Achievement Award was awarded to Garry Little, of Digipost.

The Emerging Talent award, which acknowledges those who have recently entered the industry, was presented to Steve Hansen and Paul Kim from Colenso BBDO, whose early work has begun to gain attention in the industry.

This year’s judging panel, made up of 25 local creatives and four international judges – Justin Drape, Executive Creative Director, of Three Drunk Monkeys - Sydney, Bill Wright & James Dawson-Hollis, Vice President - Group Creative Directors of Crispin Porter + Bogusky - Denver, USA and John Hunt, Worldwide Creative Director, TBWA\HUNT\LASCARIS, South Africa - were all highly impressed with the quality of work submitted.

Below is a list of all AXIS Gold winners:

GOLD AWARDS Agency Entry Name Client

GRAND AXIS Special Group Orcon + Iggy. Together Incredible. Orcon
Titanium AXIS Special Group Orcon + Iggy. Together Incredible. Orcon
Interactive AXIS Special Group Orcon + Iggy. Together Incredible. Orcon

Interactive AXIS
TBWA\TEQUILA\DIGITAL\SHIFT Adisynth Adidas\NZRU
Integrated AXIS Special Group Orcon + Iggy. Together Incredible. Orcon
Creative Business of the Year Orcon
Production Company of the Year The Sweet Shop
AXIS Lifetime Achievement Award Garry Little, Digipost
Emerging Talent Steve Hansen & Paul Kim from Colenso BBDO
TV Single Commercial Saatchi & Saatchi NZ Grenade Rodney District Council
Charity
DDB Live Rescue Coastguard NZ Ltd
Charity Colenso BBDO Going West New Zealand Book Council
PR/Experiential/Word of Mouth Saatchi & Saatchi NZ
Grenade Rodney District Council
PR/Experiential/Word of Mouth Special Group Orcon + Iggy. Together Incredible. Orcon
Mobile
DDB Ring Tones Cadbury
Digital/Interactive Campaign Special Group Orcon + Iggy. Together Incredible. Orcon
Social Special Group Orcon + Iggy. Together Incredible. Orcon
Websites TBWA\TEQUILA\DIGITAL\SHIFT Jersey Swap
Adidas\NZRU
Direct Response Special Group Orcon + Iggy. Together Incredible. Orcon
Direct Mail DraftFCB New Zealand Hour Long Letter
APN
Indoor/Outdoor Posters DraftFCB New Zealand Wooden Stake Prime (Sky Network Television)
Guerilla Advertising Saatchi & Saatchi NZ Grenade Rodney District Council
Outdoor Billboard Advertising - Single Colenso BBDO Bulge TVNZ
Outdoor Billboard Advertising - Single Colenso BBDO Bleeding Billboard Papakura District Council
Image Colenso BBDO Bleeding Billboard Papakura District Council
Digital Craft
DDB Live Rescue Coastguard NZ Ltd
Art Direction & Typography DDB Chess Sky Television
Art Direction & Typography Colenso BBDO Going West New Zealand Book Council
Copywriting
DraftFCB New Zealand Hour Long Letter APN
Direction: on any screen The Sweet Shop Dove Love Foster's Group Limited
Visual Craft: on any screen Flying Fish Grenade Rodney District Council

CAANZ 30th AXIS Awards proudly sponsored by:

TVNZ, Fairfax Media, New Zealand Post Targeted Communications, Vodafone NZ

Admedia, Adstream, ANZA, APN Outdoor, Digital Post, Direct Mail Solutions,
Dow Design, Images & Sound, Liquid Studios, Oktobor, Omnigraphics,
Marsden Inch Recruitment, Native Post, NZ Marketing & StopPress,
Stebbing Recording Centre, The Radio Network and Toybox

For the complete record of results and copies of electronic images from the winning campaigns please visit the CAANZ website – www.caanz.co.nz

-Ends-

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