NZ company reveals secret to good website design

Media release
19 July 2010

NZ company reveals the secret to good website design

Wired Internet Group, founder of the annual Best Investor Website Awards, has gone a step further in its quest to help people get a financial return from their websites.

This week they launch their new book "Preparing for Take Off". The book is for those in positions of power who sometimes feel powerless when it comes to online and IT decision-making.

Senior executives and company directors are among the primary targets for "Preparing for Take off", and will also benefit IT teams and creative agencies.

Wired Chief Executive Mike Baddeley has long been a crusader for improved ‘usability’ of websites – making them easier for people to find their way around and to extract information from.

2010 will be the fourth year Wired has held its Best Investor Website Award, assessing the interface and effectiveness of the websites of New Zealand’s top 50 companies. Last year’s winner was New Zealand Oil and Gas Ltd.

“The experience of running the awards has highlighted to us that many business leaders do not realise the difference an effective website can make to their businesses,” Baddeley says.

“Preparing for Take Off’ is our contribution to raising ‘literacy’ in this area – posing the questions people should ask and where they might find the answers.”

The book’s primary author was website usability consultant Bruce Russell. The project was funded by Wired, the book was published in New Zealand and is available free on request.

If you would like a copy of "Preparing for Take Off", or would like to know more about website usability.

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