Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Asian Visitor Numbers Strong in October

Asian Visitor Numbers Strong in October

Total visitor numbers in October were 1.3 per cent lower than last year but arrivals for the full year remain ahead by 3.1 per cent thanks to strong growth from Asia.

The October drop in arrivals was primarily caused by a 7.4 per cent fall in visitors from Australia, which contributed 6,476 fewer visitors in October 2010 than in the same month last year.

Tourism New Zealand Chief Executive Kevin Bowler said figures released today by Statistics New Zealand suggested that a change in the timing of New South Wales’ school holidays, held from 25 September to 10 October this year rather than 3 - 18 October, had significantly influenced the number of arrivals for the month.

Arrival numbers from New South Wales were down 5,100 in October – the biggest decrease in visitor numbers of any Australian state for the month. However, the earlier school holidays contributed to 2,700 more visitor arrivals from New South Wales in September 2010 compared with the previous September.

“Importantly, total arrivals from Australia in the year to October remain positive, up 5.1 per cent compared to the year to October 2009,” Kevin Bowler said.

He said Tourism New Zealand marketing efforts in South Korea and China had contributed to a continued increase in visitors from the two key Asian markets during October.

South Korean visitors numbered 5,425 in October, an increase of 37.9 per cent, or 1,492 visitors, compared to October 2009. Visitor numbers from China were also strong, increasing by 13.3 per cent (1,014 people), to 8,650 arrivals.

“Tourism New Zealand has launched a number of campaigns in South Korea and China this year to capitalise on the Asia region’s strong economy and Asian travellers’ increased interest in coming to New Zealand,” Kevin Bowler said.

“South Korean and Chinese visitor numbers are bouncing back after a sharp drop following the financial crisis and H1N1 in 2009. The Korean and Chinese economies are steadily improving and confidence is returning which is leading to growth in outbound travel again.”

In Korea, Tourism New Zealand’s marketing efforts included a promotion with Hyecho Travel, to encourage campervan tours of New Zealand, and partnerships with quality-focussed Korean travel agents such as Segyero Tours and Wanna Tour. Korean Air also launched a multi-million dollar campaign promoting New Zealand in October.

Tourism New Zealand’s efforts in China had also been stepped up, Kevin Bowler said. “We’ve invested heavily in advertising with many of China’s best known media outlets and launched innovative campaigns to drive New Zealand to the top of Chinese travellers shopping lists.”

The ‘Experience New Zealand Right Now’ campaign featuring Chinese media personalities Lu Chuan and Hung Huang won a Bronze Award for effective marketing at the recent Chinese Effie Awards.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

RNZ: Porirua Most Expensive Region To Rent, According To Trade Me

A rental website shows this town is now New Zealand's most expensive region to rent a house, ahead of Wellington and Auckland cities. More>>

ALSO:


Stats NZ: Nearly 1,000 More Big Businesses Now Than Two Decades Ago – Media Release

There are now 2,690 big businesses in New Zealand employing more than 100 staff – nearly 1,000 or 58 percent more than 20 years ago, Stats NZ said today. Over the 20 years to February 2020, the total number of enterprises in New Zealand increased ... More>>

ALSO:

RNZ: Housing Boom Could Get Worse, Economist Warns

Economists are calling on the Reserve Bank to reinstate lending restrictions, warning the housing market is spiralling out of control. More>>

ALSO:

Westpac: Sets Out Plan To Go Cheque-Free

Westpac NZ has announced details of its plan to phase out cheques, after signalling in May that it would be supporting a move to other forms of payment. Cheques will cease to be available as a means of payment after 25 June 2021. Westpac NZ General ... More>>

ALSO:

NZTA: Major New Zealand Upgrade Programme Projects Go To Tender

Two major New Zealand Upgrade Programme projects are beginning tenders for construction. The New Zealand Upgrade Programme is a $6.8 billion investment to get our cities moving, to save lives and boost productivity in growth areas. The first Auckland ... More>>

Reserve Bank: RBNZ Seeks To Preserve Benefits Of Cash

The Reserve Bank – Te Pūtea Matua is taking on a new role of steward of the cash system “to preserve the benefits of cash for all who need them”, Assistant Governor Christian Hawkesby told the Royal Numismatics Society of New Zealand annual conference ... More>>

ALSO:


CERT NZ: Malicious Computer Virus Targeting New Zealanders

CERT NZ, the government agency which supports organisations and individuals affected by cyber security incidents, says a recent surge of increasingly sophisticated malware attacks is affecting everyday New Zealanders as well as large organisations. The ... More>>

ALSO:

Economy: NZ Small Business Recovery Continues In September

Xero, the global small business platform, today released its Small Business Insights (XSBI) for September revealing an uptick in small business jobs and year-on-year revenue growth in New Zealand. Nationwide, the average number of jobs in the small ... More>>

ALSO:


Courts: Businessman Eric Watson Sentenced To A Four-Month Jail Term

New Zealand businessman Eric Watson has been sentenced to a four-month jail term in the UK for contempt of court, TVNZ reports. More>>

OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>