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New Vehicle Market Remains Strong

Media Release

6 December 2010

New Vehicle Market Remains Strong

Just released registration data shows the New Zealand new vehicle market is remaining strong. Sales of new passenger cars were up 30.8% on November 2009 with commercials 20.6% up over the same period. Year to date the total market is up 14.5% broken down with passenger cars 14% ahead and commercials 16.4%.

“The new vehicle industry is very happy with the November numbers, this year seeing a break in tradition as they go against the usual end of year dip” said Mr Perry Kerr, Chief Executive Officer of the Motor Industry Association. “In November we had 7,376 total registrations of all new vehicles of which 5,869 were passenger cars and 1,507 were commercial vehicles. November was a very strong month for the industry which we hope will carry through to December” said Mr Kerr. “Sales were up across all sectors with no stand out reason, however a range of collective factors including the recent run of good spring weather, farmer payouts and a positive business outlook all helping,” he said.

Toyota leads in all categories – total market, passenger car and commercials – and has over 21% of the total market. In the passenger car segment Ford and Holden remain respectively in second and third spot. In the commercial segment for the month we saw Nissan in second followed by Ford. Year to date these two companies swopped places.

The top selling passenger car in November was the Toyota Corolla (658) followed by the Suzuki Swift (268) and the Ford Falcon (259). One unit behind was the Holden Commodore (258). The Toyota Hilux continued to dominate the commercial segment with monthly registrations of 275 units. The Nissan Navara was second with 154, with the Toyota Hiace popping into third place with 141.


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