Scoop has an Ethical Paywall
Being shown the money, MusicHype heads to America
Being shown the money, MusicHype heads to America to make its play
By Peter Kerr for sticK
(sticK - 21 Dec. 2011 ) A key moment for any start-up business is receiving the first tranche of investment from someone outside the original backers.
MusicHype's announcement of a $600,000 input from Christchurch-based NZ Capital Strategies' Rutherford Innovation Fund is, at the very least, a serious indication that an outsider thinks its idea is good.
The one year old Wellington company's 'offer' is a way connect music fans and bands - rewarding fans for their love of a particular artist(s), and enabling the musicians themselves to make money from exclusive merchandise, tickets, digital downloads and other products.
Relatively unusually for a start-up, the company nudged itself into a breakeven position towards the end of 2010.
For sticK – science, technology, innovation &
commercialisation KNOWLEDGE - is a new Wellington based
news service concentrating on following the money from ideas
to income. Contact editor Peter Kerr at peter.kerr055 @
gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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