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Michelle Boag New Executive Director of Ogilvy

21 January 2011

Michelle Boag New Executive Director of Ogilvy

One of the nation’s most experienced public relations and communications specialists, Michelle Boag, has become Executive Director of Ogilvy NZ Ltd, one of the country’s largest advertising agencies.

Her appointment will considerably strengthen the company’s continued growth in the coming year. Ogilvy Managing Director Greg Partington says, “Despite the disappointing economy, Ogilvy performed way beyond our expectations in 2010, increasing revenues slightly on 2009 but delivering a double digit profit on the previous year.”

According to Greg Partington, “2011 for Ogilvy is about growth. Our plan for 2011 is to leverage the diverse strength of Ogilvy to the benefit of our existing clients as well as attracting new ones.”

“We've appointed Michelle Boag for just this purpose; to spearhead our business development calling upon her experience to provide our clients with strategic insight, helping them identify sales growth opportunities, and using marketing innovation to deliver them real results. In addition, she'll be providing support to our PR strategic partner, Bullet PR, ensuring clients benefit from their digital influence capabilities. And, of course, her well known ability to cut to the chase will be invaluable to me in harnessing the potential of our diverse but capable business.”

Michelle Boag was a senior consultant with the Momentum Group of Companies, which bought her company PR People in 2008. Her thirty year career includes working in Parliament for three National Party leaders, a term as President of the National Party, managing public relations consultancies in Auckland and Wellington, and senior management positions in large private sector companies.

Active over many years in several trusts and boards Michelle is currently serving as a director for the Eden Park Trust Board and the Auckland Rescue Helicopter Trust. She has previously been a director of organisations such as the Advertising Standards Complaints Board, Manu Samoa Rugby, Television New Zealand and Auckland Surf Lifesaving.

A former president of the Variety Club, Michelle has been active in a voluntary capacity with such groups as the Breast Cancer Foundation, the Racing Industry Board, the Salvation Army and Auckland Rugby.

Michelle Boag takes up the role of Executive Director at Ogilvy from February.


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