Changes by design at Studio Alexander

Media release
23 March 2011

Changes by design at Studio Alexander

Kate Alexander has been appointed Managing Director of award-winning design and brand agency Studio Alexander.

Studio Alexander works with major corporates on brand strategy and design, and with emerging New Zealand companies with a strong commitment to design-led growth in export markets. The agency is a consistent winner in the New Zealand design industry’s Best Awards, winning gold awards for its work on the centenary of Fletcher Building, and for its health and safety promotion for Fletcher Construction.

“It’s an exciting time to be moving into the role,” Kate Alexander says. “Since I founded the company with my father, Grant, in 2000, we’ve seen steady growth. The service ethic Grant instilled in the team, and the standard he set for the quality of the strategic and creative thinking for the agency, has seen us attract and retain substantial clients.

“During the downturn we focused on retaining and developing our team, even though there was little work around Today we have a stable core team of 12. We are also currently recruiting.”

Grant Alexander, who now consults to a range of organisations as a design integration specialist, will remain involved in Studio Alexander as a director of the company.

“After ten very happy and successful years spent building the company with Kate, I felt it was the right time for her to take over,” Grant Alexander says. “The design world is changing, and I feel confident Kate will direct Studio Alexander’s response to that so that we continue to remain at the forefront of New Zealand agencies.”

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