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Italian Fashion Icons Come Together

Italian Fashion Icons Come Together To Create The Fiat 500 By Diesel

Two Italian fashion icons, the Fiat 500 and prêt-a-porter fashion house DIESEL have joined forces to produce the Fiat 500 by DIESEL, a new version of the Fiat bambino now available in New Zealand that combines the talent, creativity, appeal and innovation of both companies to produce a unique style icon.

The “500 by DIESEL” is the result of a joint effort of the Fiat Styling Centre headed by Roberto Giolito, who crafted the new Fiat 500 and produced a worldwide automotive phenomenon, and the Diesel Creative Team, the creative talent of which has turned DIESEL into a billion dollar a year fashion and style powerhouse.

High visual impact features include a “DIESEL Green” and DIESEL Indigo Blue body colours, together with 16 inch DIESEL logo alloy wheels, DIESEL side moldings and flared rear view mirrors, the latter two in satin-finish steel matching the front grill, the bumpers and the eye-catching front grille “whiskers”. There is also a rear panel in satin finish with the DIESEL logo and the five air intakes replicating those on the historic Fiat 500’s cooling system. DIESEL’s ‘Be Brave’ Logo is on the wheels, the rear badging, the gear knob and the door sill trims

The same personalized approach extends to the car’s interior, as exemplified by the DIESEL brand denim cloth upholstery. The “500 by DIESEL” has a logo on the dashboard and on the gear lever knob. Also, a small pocket on front seat sides is reminiscent of the fifth pocket on DIESEL jeans.

Standard equipment also includes a glass electric sunroof, climate control air conditioning, front electric windows, remote central locking and boot release and the innovating Blue&Me Telematics system, with voice activated Bluetooth hands-free phone connection and the Blue&Me Nav system for the first time in New Zealand.

The 500 by DIESEL is powered by the 1.4 16v engine that provides a maximum of 74 kW at 6000 rpm and peak torque of 131 Nm at 4250 rpm, delivering a top speed of 182 kmh, and it accelerates from 0 to 100 kmh in 10.5 seconds while offering a combined fuel consumption figure of 6.3 l/100 km. The Fiat 500 by Diesel has a choice of a six speed manual gearbox or an optional Dualogic self-shifting gearbox with steering wheel paddles.

The Fiat 500 by DIESEL is in Fiat showrooms now with a recommended retail price of $31,990 for the manual version and $34,490 for the Dualogic variant, excluding dealer delivery and dealer costs.

Editor’s Notes: From its Italian headquarters, DIESEL directly manages 18 subsidiaries across Europe, Asia, the Americas and Australia. It is present in more than 80 countries, with 5000 points of sale, including more than 400 company owned stores and generates a turnover in excess of Euro 1.3 billion. The company is primarily aimed at the young adult market, but has expanded into the children’s clothing, footwear, intimate apparel and accessories, as well as acquiring brands Viktor and Rolf, Maison Martin Margiela and DSquared2, as well as 55DSL.

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