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Woolly thinking it's not
Woolly thinking it's not
By Peter Kerr for sticK
(sticK - 7 July 2011 ) For a change, you can’t call this woolly thinking
The wool industry got some interesting ‘innovation things’ happening at the moment.
Firstly, there’s a consortium consisting of the Wool Research Organisation of NZ, industry participants and the Ministry of Science and Innovation, that’s collectively investing $3m a year over the next five years on a range of projects. This is being managed by Wool Industry Research Ltd. and is examining some industry good projects and confidential individual company co-funded wool projects to help move the fibre up the value chain.
But, of more immediate interest is a project, initially kicked off by WRONZ, now managed by WIRL, which commissioned a New York based innovation consultancy to find some new, better paying, markets for wool.
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http://sticknz.net/2011/07/07/woolly-thinking-its-not/
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
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Versed in the art and science of translating something complicated into an understandable message.
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