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Wood Council of New Zealand Strengthens its Focus

Thursday 1 September, 2011

Wood Council of New Zealand Strengthens its Focus

The Wood Council of New Zealand (Woodco) has appointed Jane Arnott to the role of Chief Executive Officer for NZ Wood, the operation that runs the over-arching marketing programme for the forest and wood sector.

Jane will assume full responsibility for the NZ Wood programme that is currently outsourced.

Jane has an extensive background in business strategy, marketing and brand management. Previously she has worked in the transport logistics, manufacturing, construction, forestry and agriculture sectors. Her experience includes investor relations, public affairs, non-financial audits and managing nationwide sponsorship projects across multiple stakeholders.

In making the appointment Woodco Chairman Doug Ducker highlighted the significance of the forest wood sector to NZ’s economy and the unique properties and relevance of engineered timber products to residential and commercial construction projects in Canterbury and elsewhere.

“Timber is very much in the public eye and as we embark on the rebuild of Christchurch all of us in the forestry sector want to ensure that stakeholders in the rebuild process are kept informed and abreast of the added integrity that timber gives to both repair and rebuild work,” said Mr Ducker.

“We are confident that home owners, property owners and investors who want assurance about the strength and resilience of their buildings will be specifying timber and we are keen to assist,” he said.

In New Zealand the forest wood sector benefits from a pan industry marketing approach that promotes the unparalleled economic, social and environmental benefits and life cycle contribution of timber. This is reinforced by extensive collaboration with research and teaching institutions such as the Structural Timber Innovation Company (STIC) and Scion. NZ Wood is also an integral member of the International Wood Promotion Network.

ENDS


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