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Brancott Estate Celebrates The New Year With A New Look
Media Release 15 December 2011
Brancott Estate
Celebrates The New Year With A New Look
New Zealand’s
much loved Brancott Estate wines are unveiling a
contemporary new look in early 2012, with distinctive and
innovative packaging being launched across the entire range.
The new look truly reflects the brand’s story and honours
the heritage of Brancott Estate.
At the heart of the
impactful design is a unique split label and stylised logo,
each focused on celebrating the heritage of Brancott
Vineyard, where the original Marlborough Sauvignon Blanc
vines were planted.
“The new packaging revitalises
the look of the entire Brancott Estate range, whilst
ensuring that the cleverly designed die cut label keeps the
brand’s unique Marlborough heritage as a key element,”
says Patrick Materman, chief winemaker.
“The clean
freshness of the new modern look for Brancott Estate speaks
of the crisp, vibrant wine styles that have made Marlborough
famous.”
The contemporary new look packaging for
Brancott Estate still and Brancott Estate sparkling is being
rolled out in New Zealand from early February 2012 followed
by Living Land and Letter Series wines.
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