Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Kiwi brewery seeks 500 tasters

1 March 2012

Kiwi brewery seeks 500 tasters

Indian Pale Ale (IPA) lovers wanted - no cowboys please.

The Boundary Road Brewery is at it again and looking to round up a group of beer intellectuals for a taste experience to determine the next brew to be released by the Hunua-based brewery.

Applications are now open for New Zealanders to become a Boundary Road Brewery IPA Taster. Serious beer lovers can apply at where they will need to pass the brewery’s Advanced IPA Aptitude Test (AIPAAT). The 500 most successful in the test will be sent a tasting pack of two specially crafted IPA variants (IPA and IPB) to pass judgement on their favourite.

The most popular IPA, as voted by the 500 kiwi beer enthusiasts, will be released for sale in May 2012.

Boundary Road Brewery marketing manager, Ben Shaw says this is an exciting opportunity for those who enjoy the popular IPA style of beer and want to make their mark.

“Internationally IPA is a hugely popular style of craft beer and this is the perfect chance for our 500 tasters to select their favourite, on behalf of all beer lovers in the country. As with ‘The Chosen One’, we think it’s important to give the decision to the people who will actually be enjoying our new IPA. Which one will they choose: IPA or IPB?” he says.

IPA aficionados need to get in quick as applications close on Friday 23rd of March 2012. Applicants must be 18 years or over and be able to demonstrate a sound knowledge of beer.

Check out for updates throughout the campaign.

About The Boundary Road Brewery
The Boundary Road Brewery is nestled in the foothills of the Hunua ranges south of Auckland, New Zealand.

The Boundary Road Brewery produces NZ Pure and Boundary Road Brewery Craft range as well as brews under license international brands such as Carlsberg, Tuborg and Kingfisher.

Visit for further information.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Grey Power: Is Disappointed To Learn Of More Bank Closures

Many older people are being left without essential services because of cost cutting and the march of modern technology. It is now expected that most banking transactions can occur via the internet or telephone. Jan Pentecost, President of the Grey Power ... More>>


Economy: Supply Chain On Brink Of Overload Says National Road Carriers

The New Zealand supply chain is on the brink of overload and it looks like the upcoming peak imports season may push it over the edge says National Road Carriers Association (NRC) CEO David Aitken. “Worldwide supply chains are in disarray,” says Mr Aitken. ... More>>

Retail: Supermarkets Announced As Government’s Second Market Study

The Government has today launched a market study to ensure New Zealanders are paying a fair price for groceries. More>>


Statistics New Zealand: Retail Sales Recover In The September 2020 Quarter

Retail sales values recorded the largest September quarter rise since the series began in 1995, Stats NZ said today. Spending on major household items, vehicles, and groceries contributed to the strong 7.4 percent ($1.8 billion) rise in total ... More>>

Kea Aerospace: New Zealand Flies Into The Stratosphere

Development has started on a solar-powered, unmanned aircraft that can fly in the stratosphere continuously for months at a time. The zero-emission aircraft will carry a suite of imagery equipment that will be game-changing for many industries, vastly ... More>>

Stats NZ: Births And Deaths: Year Ended September 2020

Births and deaths releases provide statistics on the number of births and deaths registered in New Zealand, and selected fertility and mortality rates. Key facts For the year ended September 2020: 57,753 live births and 32,670 deaths ... More>>


Forest & Bird: Kākāpō Wins Bird Of The Year 2020

The nation has voted and Aotearoa New Zealand has a new Bird of the Year. New Zealand’s moss-colored flightless parrot has climbed to the top-spot for the second time in Forest & Bird’s annual Te Manu Rongonui o Te Tau/Bird of the Year competition. ... More>>