Two Rivers, Twice the Excitement: Kawarau Jet Rebrands
Two Rivers, Twice the Excitement – Queenstown’s
Kawarau Jet Rebrands
Two rivers, twice the
excitement, an hour of sheer power -- Queenstown’s Kawarau
Jet has re-branded as K Jet to reflect a ‘once in a
lifetime’ ride of speed, spins and spectacular scenery.
Established in 1960 and still locally owned and
operated, K Jet is firmly stamping its mark as
Queenstown’s ultimate Jet boating
experience.
“Our trips really do have it all, and
everything about our new logo, imagery, website and
brochures backs that up,” said K Jet Sales and Marketing
Manager Melinee Kong.
“We talked to our customers
and listened to our staff, and the end result is a whole new
look and style that tells people we offer thrills and
adrenalin, with 360-degree spins and sheer rock faces.
“We’re the only Jet boat company in Queenstown
offering an hour-long trip covering 43km through the
crystal-clear waters of Lake Wakatipu, the Kawarau and
Shotover rivers.
“It’s an hour of sheer power
on the best boats in the district, real Jet boating with
real, down-to-earth, friendly and welcoming local
drivers,” she said.
K Jet Director Shaun Kelly
said K Jet passengers stepped back onto the Pier in
Queenstown Bay feeling they’d received fantastic value for
money and had had a more personal, authentic
experience.
“We’re renowned for being very
family friendly and people love the fact that we take the
time to stop, get closer to nature, talk about some of the
history of the rivers and the area, and they feel they’re
been really looked after,” he said.
Operating
from a Pier in the heart of the resort in Queenstown Bay
meant it was easy for passengers to jump straight onto one
of the Jet boats without having to travel by bus to their
departure point.
“That’s the joy of operating
from the lake,” said Mr Kelly. “The experience kicks in
from the moment they get on the Jet boat, and when they get
back they’re in the restaurant and retail heart of the
town, or an easy stroll from their
accommodation.”
Mr Kelly said the new logo
represented speed and spins, and described it as
“dynamic”.
“In the past I think some
visitors have thought we don’t offer the adrenalin rush of
full spins and hair-raising swoops past sheer rock faces or
river banks, when in fact we always have,” he said.
“If there’s only one Jet boat ride visitors do
in New Zealand, it should be with K
Jet.”
ENDS