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Randi Zuckerberg of Facebook fame: Air NZ Social Media event

25 May 2012

Randi Zuckerberg of Facebook fame headlines Air New Zealand Social Media event

World renowned social media expert Randi Zuckerberg will share her tips on how to succeed in today’s hottest communication channel with Kiwi businesses in July.

Randi Zuckerberg is formerly Marketing Director of Facebook and sister of founder Mark Zuckerberg. She is now the founder and creative director of United States based R to Z Studios.

Air New Zealand is flying Randi to New Zealand to headline a half-day social media event in Auckland at the Viaduct Events Centre on 4th July, aimed at giving Kiwi businesses the knowledge they need to succeed in the fast moving medium that is proving a game changer for companies globally.

As one of the early employees at Facebook, Randi created and ran the company’s marketing programme. She led the company's U.S. election and international politics strategy and created Facebook's live streaming capability through media partnerships during the 2008 Presidential Inauguration. Randi was nominated for an Emmy Award in 2011 for her innovative coverage of the 2010 mid-term elections that integrated online and TV coverage in unique formats.

Today, she has more than 1.1 million followers on Facebook and more than 105,000 on Twitter.

Since starting R to Z Studios, Randi has hosted social productions and led the development of projects for BeachMint, the Clinton Global Initiative, Cirque du Soleil, The Tony Blair Faith Foundation and the UN Foundation. She has also recently invested in Trippy, a social travel web and mobile app that shares friends’ travel recommendations through social media.

Chief Executive Officer Rob Fyfe says the airline is committed to creating platforms where it can share its successes with New Zealand businesses and inspire them on the innovation journey.

“Air New Zealand is recognised globally as a leading corporate in the use of social media and we look forward to sharing some of our stories alongside some of the big names on the global stage.”

Randi will be joined by Jessica Gilmartin, Senior Marketing Director of New Zealand entrepreneur Victoria Ransom’s Wildfire Interactive Inc, a world-leading and award-winning social media marketing software company with tens of thousands of customers, eight offices worldwide and a client list that includes major brands and agencies such as Facebook, Pepsi, Unilever, Sony, AT&T, Universal, Virgin and Target.

Air New Zealand will be represented at the event by Air New Zealand’s social media team, The Flying Social Network, led by Head of Public Affairs, Mark Street, and Jo Brothers, Communications Manager, Digital and Social Media.

Rob Fyfe says that while Air New Zealand is the 36th largest airline globally, it now ranks 6th airline in the world for social media presence and constantly looks to platforms such as Facebook, Twitter, Pinterest, Google+ and Youtube as key tools for airline customer engagement and feedback as well as achieving global media coverage and brand awareness.

“I’m sure attendees of this event will be looking forward to being able to apply the tools and advice that Randi and our social media experts are able to share to their own businesses and brands,” says Rob Fyfe.

Hosting the event will be prolific blogger and 7 Days head writer Jesse Mulligan, who promises to keep it reasonably informal, highly informative and interactive.

Tickets to ‘The Social Media Breakfast’ event on 4 July are available now from Ticketmaster at $75.00 per person plus Ticketmaster booking and service charges. The cost of the ticket also includes breakfast. Doors open and breakfast commences from 7.00am and the event will conclude at 10.00am.


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