LEWIS Appoints Director of Digital Marketing in Asia Pacific

LEWIS PR Appoints Director of Digital Marketing in Asia Pacific

AUCKLAND – June 29, 2012 – LEWIS PR, a global PR and digital communications agency, has appointed Sanjana Chappalli as director of digital marketing, Asia Pacific.

With 10 years of experience in digital marketing, Sanjana Chappalli moves from Ogilvy and Mather Worldwide office in Bangalore. There she played an integral role on the Lenovo account for the EMEA and India markets, working closely with content strategy and mobile application development teams. Prior to this role, she was an Account Director at Leo Burnett Singapore, where she worked with a large regional insurance company on a brand refresh project that extended to both digital and mobile platforms.
In her new role, Sanjana will be based in Singapore and will report to Andy Oliver, senior vice president at LEWIS PR. Her duties include providing senior counsel to clients on digital marketing strategies across online and mobile platforms.
“Integrated marketing communication campaigns that stretch across the silos of public relations, social media, digital marketing and mobile marketing are increasingly in demand. I am excited to join a strong team that is already helping clients develop strategies that span across multiple disciplines,” said Sanjana Chappalli.
“Today’s digital economy has brought a significant shift in approach to how clients communicate with their audiences. With the growing importance of speed, more of our clients are seeing digital as a fundamental part of any communications initiative,” said Andy Oliver. “Sanjana’s extensive experience will strengthen our digital expertise and contribute in delivering strategic and creative communication campaigns to our clients.”
About LEWIS PR

LEWIS PR is a global PR and digital communications agency. In addition to traditional media and analyst relations, LEWIS specialises in social media, digital marketing and creative services. It works with companies to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance,legal, non-profit, technology and telecom. LEWIS has more than 25 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

Read more about LEWIS at our blog, blog.lewispr.com, follow us on Twitter @lewispr_asia and see us on Facebook at facebook.com/LEWISPR

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