Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Paul Henry Shows He Who Snickers Last, Snickers Loudest

Media release August 12, 2012

Paul Henry Shows He Who Snickers Last, Snickers Loudest

Paul Henry’s sustained a successful media career with his acerbic wit and now his special blend of meanness will be utilised in a New Zealand media campaign for a chocolate brand.

Henry will front the new campaign for Snickers You’re Not You When you’re Hungry a global campaign which uses celebrities known for a particular hunger trait, as a metaphor.

The popular television star will portray the hunger state ‘meanness’ and joins an impressive list of international A-listers including; Betty White, Joe Pesci, Aretha Franklin, Liza Minnelli and Joan Collins who have featured in commercials in more than 56 markets.

Henry says he’s thrilled to be involved in the campaign which celebrates what he believes is one of his most endearing traits.

“I am excited to be involved in something which essentially just allows me to be myself. I’m glad to be able to show that meanness can be fun and celebratory, and despite the old adage that it’s difficult to do, meanness really does come easy.

“It has never bothered me that people think I’m mean, I’ve always been able to laugh at it. In many ways this campaign is a very good representation of how I see myself,” says Henry.

“I think it’s great to see a company recognising human characteristics and putting them under the spotlight for us to have a bit of fun with,” he says.

The new TVC which launches on August 25th during ad breaks for the Bledisloe Cup is a piece of entertainment in itself says Henry.

“It’s lovely to be involved in a bit of theatre where people aren’t taking themselves too seriously. I have enjoyed featuring in a campaign that started starring Betty White. It’s something of an honour.”

Snickers marketing manager Andrea Aguilar says the campaign was developed behind the universal insight that hunger makes a person weak and behave differently ultimately affecting the people around us and the way we perform.

The campaign she says, adopts a typically light-hearted tone of voice to appeal to the core brand consumers and that Paul Henry was a natural choice to bring the campaign to life.

“What the commercial is trying to convey is that hunger can drastically change your personality. It’s saying that when you’re hungry you’re not on your game and that Snickers is the bar of substance that sorts you out,” says Aguilar.

Snickers is one of the world’s biggest selling chocolate bars and one of the top selling bars in New Zealand.

The 2012 integrated global campaign will incorporate TV advertising, PR and digital activity.

About Mars, Incorporated

Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. Mars, Incorporated is one of New Zealand’s leading consumer brands companies, with more than 2,200 associates, 12 sites and over 35 well-loved brands, including:

Mars Petcare – ADVANCE®, CATSAN®, CHUM®, DINE®, EXELPET®, GOLDEN COB®, GOOD-O®, GREENIES®, HARMONY®, KIT-E-KAT®, MY DOG®, OPTIMUM®, NUTRO®, PEDIGREE®, ROYAL CANIN®, SCHMACKOS®, TRILL® and WHISKAS®

Mars Chocolate – BOUNTY®, DOVE®, MALTESERS®, M&M’S®, MARS®, PODS®, MILKY WAY®, Snickers® and TWIX®

Wrigley – EXTRA®, 5®, AIRWAVES®, HUBBA BUBBA®, P.K.®, JUICY FRUIT®, ECLIPSE®, STARBURST®, SKITTLES® and KENMAN® KANDY

Mars Food – DOLMIO®, KAN TONG®, MASTERFOODS®, PROMITE® and UNCLE BEN’S®

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 




REINZ May Data: House Price Rises Continue; Auckland Hits New Record Median Price Again

Median prices for residential property across New Zealand increased by 32.3% from $620,000 in May 2020 to $820,000 in May 2021, according to the latest data from the Real Estate Institute of New Zealand (REINZ), source of the most complete and accurate real estate data in New Zealand... More>>

Energy Resources Aotearoa: Doubling Of Coal Use Shows Need For Local Natural Gas

New figures showing a near doubling of coal-fired electricity generation highlight New Zealand’s energy shortage and the need for natural gas as a lower carbon alternative, according to Energy Resources Aotearoa... More>>


E Tu: ‘Sense Of Mourning’ As Norske Skog Mill Set To Close

Workers at Norske Skog’s Tasman Mill now know they’ll be losing their jobs in little over a month’s time.
On Wednesday afternoon, workers were told the mill will be stopping production from the end of June... More>>



Auction: 1.4 Million In Rare Vintage Watches, Gems, Jewels & Diamonds Go Under The Hammer At Webb’s

An auction event showcasing over 1.4 Million dollars in rare jewels, gems, diamonds and vintage watches is due to take place this Sunday by Auckland based auction house Webb’s... More>>

Catalist: NZ’s New SME Stock Exchange, Gets Licence To Go Public

New Zealand has a new stock exchange – designed specifically for small and medium-sized businesses (SMEs) to raise up to $20 million a year from the public.
Called Catalist, the exchange has already been successfully working the private investment sector.... More>>

E-Commerce: Over 40% Of Those Engaged In The Bitcoin Community Are Millennials

Bitcoin has emerged to be a popular topic among millennials with digital currency increasingly being viewed as a potential source of creating wealth through investments. The interest in bitcoin by millennials signals the role this age group plays in the possible realization of the digital currency’s mass adoption... More>>