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Web to Cloud Set to Ease the Pain for Marketing Managers

Tuesday 21 August 2012

Web to Cloud Set to Ease the Pain for Marketing Managers

Issues raised in a recent survey of prominent New Zealand marketing professionals has led to the development of a new website offering. Labyrinth Solution's Web to Cloud directly addresses key concerns that marketers face when maintaining a successful website in today's tough economic climate.

Labyrinth's survey of marketers found:

• Management are reducing the marketing budgets, yet expectation around delivering on marketing results has increased.

• Businesses want to be able to clearly see the value of their online solution and the return on this investment.

• The majority noted the importance of a clear online strategy and ongoing strategic support, but several expressed a lack of time or available expertise from their website providers in this area.

Web to Cloud was launched to give marketers a solution that targets their concerns around budget constraints, ongoing support and having a clear online direction for their website. As New Zealand's first premium website design offering that uses subscription-based pricing, Web to Cloud lets marketers achieve a leading website, while forgoing the sizeable financial outlay of traditional website projects.

Labyrinth CEO Vaughan Reed expands on this: “Web to Cloud's subscription pricing provides significant advantages for marketers. The cost of the website project moves from Capital Expenditure to Operational Expenditure – this helps to streamline budgeting. In addition, businesses can easily assess the return on their online investment against their monthly costs."

Web to Cloud addresses the risk around website projects: “We take on the risk of the web project, not the client or project driver. Without the traditional upfront costs, we need to deliver the objectives of the web project. In essence, it's our neck on the line, not our clients'."

Websites are built using Contegro – ranked one of the top Content Management Systems worldwide for its ease of use and flexibility. A number of premium services are also offered. “We don't walk away once the site is built – we set out to create winning partnerships with our clients. Our inclusive, high-level web strategy works in with sales and marketing teams to drive results,” says Reed.

“We've always focused on the 'long-term' for our clients. We've found that clients who have regular contact with us and utilise our regular strategy sessions, achieve online success with their website,” says Reed. “We wanted to really encourage this type of client partnership and Web to Cloud achieves this with its all-inclusive pricing model."

“Marketers face getting results online in a challenging if not painful economy,” says Reed. “Web to Cloud provides that robust, future-proof solution that will ensure they reach their business goals."


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