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Freeview Top Pick for Father's Day

Freeview Top Pick for Father's Day

Freeview is proving to be a top gift choice for this Fathers's Day. Freeview set top boxes are a great gift idea, with many boxes now well under a $100. With more options available and lower prices, the switch to digital is now more desirable than ever. Indeed, Freeview estimates that approximately 86% of New Zealand homes with televisions are now watching digital services. New Zealand's largest online retailer, saw a record uptake of digital equipment with the recent Olympic Games coverage. The highest one-off ratings were on Friday, 3 August, when rowing pair Hamish Bond and Eric Murray and single sculler Mahe Drysdale won their events. High sales were seen particularly with personal video recorders (PVRs) which allow recording to a digital hard drive. Lars from Freeviewshop emphasises that "PVRs are revolutionising peoples viewing habits. More and more, viewers demand flexibility around their viewing and we are continually developing new innovative technology to accommodate this". Lars also explains that good business is not just about providing good products, but that " innovative products need to matched with good technical support and we make sure that we go well beyond customer expectations so that we maintain a high level of customer satisfaction".

The recent addition of the Choice TV channel to Freeview has been welcomed by many and offers another great reason to move to digital. The channel offers a range of lifestyle and entertainment programmes which viewers are increasingly demanding. New Zealand is moving ever closer to the digital switchover, with the lower North Island and the Hawkes Bay region to begin their switch in just over one months time.

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