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CCA Global Partners to extend Just ShornTM brand

28 August 2012

CCA Global Partners to extend Just ShornTM brand across retail divisions

CCA Global Partners ® (CCA), North American flooring cooperative and the largest flooring retailer in North America, has announced at their recent July 2012 retailer conventions in Florida, their plans to expand their exclusive Just ShornTM New Zealand wool carpet collection across its entire flooring retail business from early 2013.

Following the New Zealand wool carpet brand’s successful launch in April of 2011 to over 80 stores of CCA’s luxury retail group, the International Design Guild, CCA will now extend the Just ShornTM collection of carpets, made from natural and sustainable New Zealand wool, across its other retail divisions which include Carpet One Floor & Home, Flooring America, Flooring Canada and ProSource.

“We are very excited to bring the Just ShornTM New Zealand wool carpet collection to market.” says CCA Global Partners® Co-CEO Rick Bennet, “This promises to be a real game changer for the way the consumer thinks about wool carpet. The natural attributes of the product along with its sustainability story is right on target. The added dimension of a cooperative of New Zealand family growers working directly with a cooperative of North American family retailers makes this all the more compelling. This changes what is otherwise a commodity to a story of common sense, fashion, sustainability, and real people.”

Elders Primary Wool (EPW) Chairman Stuart Chapman attended the July convention with three New Zealand wool growers, who gave the CCA members an informed and very personal introduction to New Zealand wool and the Just ShornTM brand. “We are absolutely delighted after all the commitment and hard work, to announce the expansion of our partnership with CCA Global Partners® and to be able to share the great story of New Zealand wool and the passion of the farmers who produce it, with a much wider audience” said Stuart Chapman.

Carpet One Floor & Home and Flooring America retailers welcomed the Just ShornTM brand initiative with enthusiasm with many retailers signing up immediately after the presentation to obtain not only the beautiful line of carpets, but also to be the first to view the innovatively designed display options that CCA has developed exclusively for Just ShornTM. The carpet range will be in retail stores from early 2013, strongly supported by a comprehensive marketing and education programme, designed to re-educate US consumers on the attributes of wool flooring.

The collection will be made from high quality wool sourced from Elders Primary Wool (EPW) and largely produced in New Zealand in partnership with Australasian carpet maker, Godfrey Hirst. US manufacturer, The Dixie Group will also produce a small portion of the range.

“There is a tremendous opportunity for wool carpeting to increase its market share in the North American market” says Kim McKendrick, Chairman and CEO of Godfrey Hirst, “The Just ShornTM wool carpet collection promises to be an exciting vehicle to deliver a package of well styled and affordable wool products presented in such a way as to be readily identifiable as wool to the consumer. Godfrey Hirst are proud to be the primary manufacturer of Just ShornTM products manufactured in our New Zealand based facilities using high quality wool fibre sourced only from EPW growers.”

About CCA Global Partners Inc
CCA Global Partners® is a privately held cooperative based in the United States with member businesses in the U.S., Canada, Australia, and New Zealand. For nearly a quarter of a century, CCA Global has partnered with entrepreneurial businesspeople to create a cooperative retail powerhouse unmatched in the marketplace. With 14 independent business brands and more than 2,700 locations, CCA Global Partners® is well positioned to positively impact the success of independent businesses. For more information on CCA Global Partners®, go to www.ccaglobal.com.

About Just ShornTM
Just ShornTM is a registered trademark of Wool Marketing Enterprises Limited. Just ShornTM branded carpets are produced under license from premium, sustainably grown New Zealand wool. Wool Marketing Enterprises is owned by Elders Primary Wool which is a 50/50 joint venture between farmer-owned cooperative, Primary Wool Cooperative Limited; and an agribusiness corporation, Elders Rural Holdings Limited. For more information on Just ShornTM, go to www.justshorn.com.

ENDS

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