Big Names Dominate Seminars At Mybiz 2012

Press Release
Tuesday October 2, 2012

Big Names Dominate Seminars At Mybiz 2012

Business is about to get better in New Zealand, with MyBiz Expo attracting some of the country’s (if not the world’s) biggest brands to participate in the inaugural event at ASB Showgrounds; Sunday October 14 – Tuesday October 16, 2012.

Targeting the more than 500,000 SME business owners throughout the country, MyBiz Expo is focused on creating the best business one-stop-shop for all their product and service needs.

Included in the expo is a powerful speaker programme, featuring world heavyweights Microsoft, Facebook and Google, as well as local industry giants TradeMe, Vodafone NZ, BNZ, isite Media and Natural Step NZ - leading financial commentators Bernard Hickey and SME Business Network founder Tenby Powell complete the line-up.

“This is best line-up of speakers with a tailored message for SMEs of any event we know of in New Zealand,” said Brent Spillane, Exhibition Director and founder of MyBiz Expo.

“We’re focused on creating an event that will help time-poor SMEs to make decisions about products that can grow their business and reduce their costs,” he said. “Some of that help extends to leading seminars where SMEs can better understand new world business technology and tools.”

There are few businesses bigger than Google and their seminar “SMB NZ: Making Most of the Web” presented by Google Country Manager New Zealand, Tony Keusgen, will be highly valuable to any SME. Keusgen will show how Google can magnify the impact of marketing spend for any business in New Zealand and global markets.

A strong understanding of social networking is vital in today’s business climate, which is why the seminar “Build a Thriving Business in a Connected World” presented by Facebook’s SMB Manager Australia and New Zealand, Nick Bowditch, will be invaluable to any SME. Bowditch will take MyBiz visitors through the four steps to building business success on Facebook and how to save money doing it.

Bernard Hickey is regarded as a leading commentator on business and finance in New Zealand and on behalf of Kiwibank, Hickey will discuss the day-to-day challenges SME business owners face, whether it’s diversifying into a new market, access to capital, taxation, finding skilled employees, venturing into importing/exporting or just maintaining a constant revenue stream in a constantly changing market place.

As founder of the SME Business Network, renowned business guru Tenby Powell is a leading commentator on giving SMEs a voice and power in the highly competitive business sector. With experience spanning the private sector, Government Entities, Not-For-Profit and the military, there’s little that Powell doesn't know about the world of business. Powell will lead a panel session of leading business executives and commentators to give their opinion on a broad range of issues facing SMEs in New Zealand.

Also joining the must-see line-up is CEO of the Natural Step NZ Simon Harvey. With today’s global desire to build more sustainable and eco-friendly business strategies, Harvey will be presenting an unmissible seminar on how SME businesses can create sustainability and shared value through collaboration.

Microsoft is another heavyweight in the line-up, exclusively demonstrating the new Windows 8 operating system and providing a glimpse of the new, yet to be released Office products. With Cloud computing on the rise for SMEs, Their seminars on will focus on this. They will be led by Zaid Alkadhi (Microsoft Office Product Lead), Warwick Grey (Distribution Account Manager – SMB), Fred Piliu (Online Services Partner Business Development Manager) and Paul Bowkett (Online Services Business Manager).

With the business world becoming increasingly mobile, the “Make Mobile Marketing Work for Your Small Business” seminar presented by Vodafone New Zealand’s General Manager of Marketing, Becky Lloyd, will be a highly beneficial seminar for any SME.

Other confirmed speakers include Craig Jordan, TradeMe Head of Marketplace and speakers from isite Media and BNZ’s Implementation Manager, Michael Ashby.

A full speaker list is available on the expo’s website: www.mybizexpo.co.nz/seminars.php
Hundreds of exhibitors will also be at MyBiz Expo to provide expert advice and showcase the latest products and services that ultimately help SMEs to increase their profitability.

As a major partner of the expo TVNZ will be at the 2012 MyBiz Expo with The Wheel That Makes You a Fortune, demonstrating how advertisers with a range of budgets have solved their marketing problems. SMEs can also spin the wheel for a chance to win $20,000 worth of advertising airtime.

Ford New Zealand will be giving away a brand new Ford Kuga Titanium to one registered visitor who scans their ID badge at the Ford stand.

Registration for SMEs is free and is open now. To register and for a full list of exhibitors and a full seminar schedule, visit the website www.mybizexpo.co.nz .

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About MyBiz Expo
MyBiz Expo runs from Sunday October 14 to Tuesday October 16, 2012 at the ASB Showgrounds, Auckland. Entry is free to registered business owners, managers and representatives. For more information and to register, see www.mybizexpo.co.nz

ENDS

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