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Beef, Lamb & Chelsea: A Recipe For Success

3 April 2013
FOR IMMEDIATE RELEASE

Beef, Lamb & Chelsea: A Recipe For Success

In an exciting new partnership, Beef + Lamb New Zealand has today announced a partnership with Chelsea Winter, winner of Master Chef New Zealand 2012.

Winter’s recipes will be gracing butchery shelves and supermarket in abundance from this month.

Winter is joining the team as the face of mEAT magazine, Beef + Lamb New Zealand’s free, quarterly guide to beef and lamb.

"This is a really exciting partnership and we have had so much fun developing fresh new recipes to complement the new-look mEAT magazine, which I am sure readers are going to love,” says Winter.

“We’re so very lucky to be living in a country which boasts world class quality beef and lamb. Using good quality, fresh ingredients is essential when preparing food for friends and family, so I am proud to be working with Beef + Lamb New Zealand to inspire all kiwi cooks,” says Winter.

mEAT magazine has been running for two years, providing Kiwis with easy, affordable dinner ideas, as well as practical tips on beef and lamb cookery.

Beef + Lamb New Zealand Inc. CEO, Rod Slater, says the mEAT magazine has been an overwhelming success since its launch.

“The demand for mEAT magazine has been far beyond what we had ever expected.”

We are constantly receiving orders for the magazine, New Zealander’s seem to be really taken by the easy recipes and the very accessible information. What makes it even better is that it comes at no cost to customers,” says Slater.

ENDS

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