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A New Kind of Line Launches Samsung Galaxy S4 Phone
A New Kind of Line Launches Samsung Galaxy S4
Phone
Auckland, New Zealand, April
19 — Samsung’s hotly-anticipated new smartphone
– the Galaxy S4 – is not for sale for another eight days
(27 April) but more than 2000 New Zealanders have already
joined a queue to become some of the first in the world to
own one.
But unlike most queues, this one doesn’t
involve any standing around – you can get to the front
from the comfort of your own home.
People join the
line through their social networks on either Twitter of
Facebook. Progress towards the front of the line is made
when people in your network interact with shared content
from the competition website. The more likes and comments
you get, the more you move.
It’s both a practical
and creative way for the global technology brand to use
technology itself to launch its latest piece of
technology.
While you manage your place in the line
online, there’s also a tangible, real time presence on
display in Aotea Square. A 50 x 3.2 metre LED billboard
broadcasts to passers-by what’s happening in the virtual
line and spectators can view progress of participants as
they work their way towards the front.
‘The
Galaxy S4 is stacked full of new technology so it’s only
right we launch it with something new and innovative and
that’s exactly what the online line is. It’s a fun
campaign and the integration between social media and its
real-time representation on a big screen has never been done
before in New Zealand,” says Samsung New Zealand marketing
director Mike Cornwall.
The first three people in
the line win a Galaxy S4 and VIP weekend in Auckland.
Altogether 623 people in line will win a prize – ranging
from $50, $250 and $500 vouchers. The line closes at midday
on Friday 26 April.
Unveiled on March 15 at the
Samsung Unpacked event in New York, the Samsung GALAXY S4 is
set to redefine the smartphone experience. The device
features the world’s first Full HD Super AMOLED display
and 5-inch large screen for stunning viewing quality and a
host of new applications including S-Translator, Smart
Scroll and Smart Pause.
The Samsung Galaxy S4 is
also equipped with a 13 megapixel rear camera and Dual Shot
for simultaneous use of both front and rear cameras. It
includes 12 different shooting modes for capturing the
perfect shot.
*NOTE: The first three in the
virtual line win a Samsung Galaxy S4 experience
including:
· flights to and from Auckland and a
limo ride to Aotea Square;
· personal delivery
of the phone and S View Cover & car kit
accessories
· accommodation in Auckland
on the Friday and Saturday nights
· a SkyTower
bungy jump, helicopter ride to and from Waiheke Island and
lunch at Mudbrick Vineyard &
restaurant.
ENDS
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