Unique approach to using organic rose hip oil launched

Leading beauty brand launches a unique approach to using organic rose hip oil

As of this month, July 2012, Australians will be able to experience organic rosehip oil like never before, thanks to a leading natural skincare company, the Natalie Group, that has just released a unique new salon treatment that takes the benefits of rosehip oil to a whole new level.

The Natalie Group’s Rosehip Ritual is being released in professional beauty salons across the country this week and will for the first time allow customers to experience rosehip oil in a number of different ways including through facial and body treatments, massage and education to get the maximum effect.

Coinciding with the launch of the company’s own certified organic rosehip oil under the salon professional NAT. brand, customers will learn how to include rosehip oil in every part of their daily life making sure the benefits go beyond being just skin deep.

“The beauty of rosehip oil is it’s so versatile,” says Natalie Group CEO Claire Mitchell. “You can simply massage the oil into your skin, soak in it, put a few drops in your moisturiser or on your pillow case. There are endless possibilities that we think are not being explored enough in our industry at the moment.”

With the rosehip oil market already very strong in Australia due to its amazing regenerative effects Ms Mitchell says it made sense to take its use to another level.

Through the Natalie Group’s Rosehip Ritual customers receive a professional ‘how to guide’ on getting the most out of their rosehip oil, and an ‘at home’ pack so they can use the oil to its full potential and do more with it following their salon treatment

“We purposely didn’t want to just release another product and not everyone’s going to have the time or money to continuously purchase professional salon beauty treatments,” explained Ms Mitchell. “We wanted to showcase the different ways rosehip oil can be used and to better educate our customers on the benefits it can bring.”

A completely organic product that is derived from the pods found in the middle of roses, rosehip oil is proven to be a great natural remedy for those suffering from skin conditions such as acne and eczema and for those looking to fight the signs of aging.

Having well and truly conquered natural skincare, the launch of the Natalie Group’s rosehip oil and ritual marks the company’s first steps into organic beauty, with Ms Mitchell stating she thought it was the perfect opportunity to further extend the line and expand into a market that is rapidly growing across the nation.

“We’ve noticed a huge demand for organic skincare,” she said. “It’s really grown in popularity over the past few years, which I think is due to Australians becoming more environmentally conscious and aware of what is in the products they’re putting on their skin.”

Natalie Group is an Australian owned and operated business that has been established for over 25 years, and is renowned for developing beautiful natural skin and aromatherapy products with its professional only NAT. line used in a number of salons across the country.

The Rosehip Ritual and NAT. Rosehip Oil launches in selected salons from July 1 and both have been rigorously tested to ensure premium quality and results for customers.

For more information on the Natalie Group and its products please visit www.natskinbody.com.

ENDS

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