Upsurge in sales continues at Queenstown’s Millbrook Resort
May 2 2013
Upsurge in sales continues at Queenstown’s Millbrook Resort with launch of latest show home
The first show home in the new Taramea Square neighbourhood at Queenstown’s Millbrook Resort has opened its doors – and early indications are that a steady upsurge in sales is continuing.
The multi-award-winning resort has seen stellar property sales in recent months as those looking for a permanent or holiday home embrace Millbrook’s Central Otago lifestyle appeal.
Taramea Square has proven hugely attractive with its four home options, ranging from a timber-clad Ski Barn and Cottages to Courtyard homes with multiple indoor and outdoor living spaces.
Of the initial seven homes being built in the 12-home Taramea development, three Courtyard properties have already sold off the plans and another Taramea Cottage is under contract.
“The new show home is a ‘Taramea Cottage’ and it’s already proved hugely successful in confirming people’s desire to buy one,” said Millbrook Property and Development Manager Ben O’Malley.
“Designed by Mason & Wales and fully furnished with interior design by Sue Nauman, it has all the optional additional features such as a loft for guests or youngsters, an impressive sunroom and superbly laid-out BBQ area.
“People really appreciate being able to see how these properties look and feel when they walk into a show home and we’ve had a huge number of visitors already.”
Ms Nauman said the inspiration for Taramea’s interior design came from Millbrook’s rural heritage.
“I wanted to create a rustic yet refined ambience that reflected the resort’s roots of relaxed country living,” she said. “The result is informal, relaxed living with a contemporary style, using more earthy tones with hints of green and citrus, complemented with beautiful leather décor items. “
“All the art on display is from New Zealand artists and the small pottery pieces are made in New Zealand made.”
The next Taramea show home will be one of the larger Courtyard homes and is scheduled to open in June.
Mr O’Malley said Taramea Square was proving equally as successful as the previous McEntyre’s Tarn development, with many similar features but also some that were unique to Taramea.
“I’ll let people come and look to judge those for themselves, but certainly the site itself is proving a huge drawcard, with wide North-facing frontages onto the Coronet No. 8 golf fairway.”
Meanwhile overall sales for the seven months of Millbrook’s current financial year are running at $23.5m. Sixteen sales so far have averaged $1.47m and were all brokered by Millbrook Realty Ltd, a combination of re-sale properties and new developments.
All five homes in the hamlet of McEntyre’s Tarn sold out in two-and-a-half years from when initial plans were released to completion of construction, averaging $2.05m each. Demand was such that multiple offers were made on the last remaining home, fully furnished as a show home by interior designer Jean Foster.
“Again it’s a tribute to the strength of the market at Millbrook that more than one party wanted this property so much, to be able to just walk in and live the dream, that they were prepared to offer over the odds to secure it just a couple of weeks ago,” said Mr O’Malley. “They didn’t want to miss out.”
Mr O’Malley and the Millbrook Realty team will be travelling to Auckland later this month to officially launch Taramea into the property market there with interested potential buyers.
”Auckland is an important and growing market for us,” he said. “Many Aucklanders have a special affinity with the region through family connections or from having studied at Otago and so are drawn back to the area. Others just love the lifestyle that holidaying here offers. Of the sales made so far this year, 25% have been to Aucklanders.
“We’re seeing increasing numbers of buyers who have worked hard to be very successful in business while still in their 40’s or 50’s and are looking to enjoy our ‘slice of Wakatipu gold’ with their families.”
Millbrook Resort recently marked an important milestone, celebrating twenty years since it first opened its gates. It is now the largest luxury golf and lifestyle resort in the South Island.
Earlier this year Millbrook was hailed as the Best Asia Pacific Golf Course in the Shanghai Travelers’ Club 2013 Luxury Travel Awards, and has been named the Leading Golf Resort in Australasia at the World Travel Awards for the last three years. It was also voted the number one hotel in New Zealand in the 2013 Trip Advisor Travellers’ Choice Awards.
The Spa at Millbrook was recently announced winner of the Best Luxury Wellness Spa for Australasia & Oceania in the World Luxury Hotel Awards.