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Investing in people and business pays off for Frucor

5 June 2013

Investing in people and business pays off for Frucor

New Zealand-born drinks company Frucor Beverages has invested heavily in its long-term growth over the last 12 months, with a new manufacturing line, distribution centre and plans for a significant new R&D centre underway at its South Auckland base. However, during this time the company has also continued to invest in its people. This has paid off, as Frucor have been recognised as one of New Zealand’s best employers.

Frucor, which manufactures household brands such as Just Juice, V and H2Go, have been accredited an Aon Hewitt Best Employer, one of only three New Zealand companies to achieve this award.

CEO Mark Callaghan is proud Frucor has been recognised for maintaining its unique culture and high engagement, while future-proofing for growth, and the change and disruption that can bring.

“It has been an exciting but challenging time for Frucor. Our people are highly engaged and we want to not only maintain that but use it to our advantage as we embark on our significant investment projects and ultimately grow the business.

“We are growing physically with a state-of the art manufacturing line and distribution centre being built at our Manukau site. We have also been investing in our brands and really getting them on the map, achieving things that we may not have thought possible, such as the visit from Usain Bolt earlier this year. We have also pushed ourselves to renovate some of our core brands such as h2go, Fresh Up and Just Juice. Our people are highly engaged, but they are also hungry for more success, and to be better.

“We are determined to ensure our people maintain their pride and passion for their work at Frucor. This accreditation is testament to our success.”

This is the second time Frucor has been accredited a best employer, their first success came in 2011.

About Frucor:
Since its beginnings in the early 1960’s as part of the New Zealand Apple & Pear Board, Frucor has evolved from a small local juice business to a significant international beverages company, with 820 staff and annual revenue of NZ$500 million. Frucor exports approximately NZ$250 million of beverages a year, roughly equivalent to a quarter of New Zealand’s total annual wine industry exports.

Frucor is the market leader in energy drinks in Australia and New Zealand, and the market leader in juice in New Zealand.

Frucor manufactures markets and distributes a range of fruit juices, fruit drinks, energy drinks, waters and soft drinks, many of which are household names throughout New Zealand and Australia. Energy drink ‘V’ is also distributed throughout Europe and the UK. Frucor brands include ‘V’, Mizone, H2Go, Pepsi, Gatorade, Just Juice, Fresh-up, McCoy, Citrus Tree, Simply Squeezed, Arano, NZ Natural, G-Force, Mountain Dew, 7Up and Frank.

Since 2009 Frucor has been wholly owned by leading Japanese beverage and food company Suntory Group

About Aon Hewitt Best Employers in New Zealand and Australia
Aon Hewitt Best Employers New Zealand and Australia and is the preeminent research and accreditation program into the people practices of high performing organisations.

Conducted in New Zealand and Australia since 2001, the 2013 study involves data from 125 organisations and over 100,000 employees.

The report provides the specific set of actions and benchmark comparisons that an organisation needs to develop and sustain a high performance workforce.

About Aon Hewitt
Aon Hewitt is the global talent, retirement and health solutions business of Aon plc. (NYSE: AON).

Aon Hewitt empowers organisations and individuals to secure a better future through innovative talent, retirement and health solutions. We advise, design and execute a wide range of solutions that enable clients to cultivate talent to drive organisational and personal performance and growth, navigate retirement risk while providing new levels of financial security, and redefine health solutions for greater choice, affordability and wellness. Aon Hewitt is the global leader in human resource solutions, with over 30,000 professionals in 90 countries serving more than 20,000 clients worldwide. For more information on Aon Hewitt, please visit


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