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Unleashed Software Appoints NZ PR Agency

Media Release June 10, 2013

Unleashed Software Appoints NZ PR Agency

Cloud inventory management company Unleashed Software has chosen Auckland firm Impact PR as its public relations counsel.

The CEO for Unleashed, Gareth Berry, says appointing the expertise of Impact PR agency was a logical move given the company's international growth strategy plan.

"Unleashed plans to expand our reach into international markets, further strengthening our position as the leader in providing inventory control software in the cloud," he says.

"In doing this, we are eager to have the guiding advice of Impact PR, which has invaluable experience in supporting cloud technology brands. Their knowledge will be an asset to us as we enhance our global reach."

Berry says the company has dedicated people in offices in Australia and New Zealand and it makes sense for Unleashed to increase its exposure beyond New Zealand shores.

"The world is turning to online models for software delivery, which means we are providing a globally beneficial service that can be used internationally without the restrictions or expense of maintaining a local network."

Director of Impact PR, Mark Devlin, says he is thrilled to welcome the new partnership.

"We're excited to assist Unleashed as it continues international expansion and prepares to bring to market a number of cutting edge innovations. Impact PR welcomes the opportunity to be part of the company's success story as Unleashed faces the exhilarating challenge of increasing its market share worldwide."

Auckland-based Unleashed, which was founded four years ago, was created to cater to small to medium-sized companies requiring strong inventory control to replace traditional accounting systems and manual databases.

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