Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Mobile Technology a Key to Primary Industry Growth

Media Release

28 June 2013

Mobile Technology a Key to Primary Industry Growth

New Zealand's primary industries have built a strong international reputation for innovation, product development and forward thinking. While these characteristics are still strong, emerging new tools t to improve productivity and efficiencies within each industry are mobile communications technologies. Mobile is the new buzz word within the primary sector - and for good reason. Mobile technologies are offering a true leap forward in how businesses operate and remain competitive within the fast-paced global marketplace.

Over the past week, as the Government looks to auction off radio spectrum for 4G mobile services, Federated Farmers have strongly recommended that these new high speed networks should also be rolled out to rural areas. A wide range of primary industry businesses would benefit from faster data speeds in running their day to day operations. Recent research shows a staggering seventy-three per cent of Kiwis don't leave home without their smartphones, forty per cent are using their phones to go online more than three times a day and NZ’s personal mobile internet use had doubled in the past three years. A new Australian report from CSIRO has also just been released highlighting how farmers can increase their productivity through new smart farming technologies enabled by next generation data networks.

There are a wide range of exciting developments in mobile technologies for the sector - new tools in data collection, remote sensing, inventory management, transport scheduling, fleet management and communications. Improving communication networks, the use of cloud computing, better harnessing of machine to machine systems, wireless monitoring, enhanced quality satellite imagery and the integration of smart phones into businesses are all integral to these new developments.

Advancements being made within each industry are also being replicated across all major primary industries. Waves of new innovations are being developed and productivity gains for businesses are being offered through new mobile communications technologies. It makes good sense, to learn from each other.

A new event, MobileTECH Summit 2013, is coming to Wellington in August. Leaders from the dairy, meat and wool, horticulture, forestry and fisheries are joining with researchers, policy makers and suppliers of mobile technologies in this inaugural two day summit. The goal of MobileTECH Summit 2013 is to bring New Zealand’s major primary industries together, to hear how mobile technologies are being used, how they can be integrated within your own business and what opportunities are open to you in the near future.

“We have managed to pull together an exciting programme featuring the best and brightest within the sector. We are excited about this event and astounded with the support,” said Ken Wilson, the event’s programme manager from CONNEX: Event Innovators.

There is a wide range of speakers presenting at the event, including; Mobile Mentor, Ministry for Primary Industries, Alcatel-Lucent, Mogeo, FarmIQ, Eagle Technology, GPS-it, Hawkeye UAV, GeoSystems, Aerial Surveys, AgResearch, IrrigationNZ, Lindsay International, ECONZ, SST Software Australia, TreeMetrics, RFID Pathfinder Group and HITLabNZ.

“The focus on mobile technologies seems to have really hit a nerve with the sector and interest in the programme is flooding in,“ Mr Wilson said. “With only one month to go, this event is quickly selling out and it is highly recommended to book early avoid disappointment.”

Further details including the full programme and registration details can now be found on the event website, www.mobiletechevents.com

MEDIA RELEASE ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Government: Delivering Lower Card Fees To Business

Commerce and Consumer Affairs Minister David Clark has today announced the Government’s next steps to reduce merchant service fees, that banks charge businesses when customers use a credit or debit card to pay, which is estimated to save New Zealand businesses ... More>>

SEEK NZ Employment Report: April 2021

OVERVIEW OF APRIL 2021: STATE OF THE NATION: April, for the second consecutive month, saw the highest number of jobs ever advertised on seek.co.nz. Applications per job ad fell 9% month-on-month (m/m). SEEK job ads were up by 12% m/m. SEEK job ads were ... More>>

Commerce Commission: Warns Genesis Over Business Billing Errors

The Commerce Commission has issued a warning to Genesis Energy Limited about billing errors concerning electricity line charges to business customers. Genesis reported the errors to the Commission. The Commission considers that Genesis is likely to ... More>>

Stats: Lower Job Security Linked To Lower Life Satisfaction

People who feel their employment is insecure are more likely than other employed people to rate their overall life satisfaction poorly, Stats NZ said today. New survey data from the March 2021 quarter shows that 26 percent of employed people who thought ... More>>

The Conversation: The Outlook For Coral Reefs Remains Grim Unless We Cut Emissions Fast — New Research

A study of 183 coral reefs worldwide quantified the impacts of ocean warming and acidification on reef growth rates. Even under the lowest emissions scenarios, the future of reefs is not bright. More>>

The Conversation: Why Now Would Be A Good Time For The Reserve Bank Of New Zealand To Publish Stress Test Results For Individual Banks

Set against the backdrop of an economy healing from 2020’s annus horribilis , this week’s Financial Stability Report (FSR) from the Reserve Bank (RBNZ) was cautiously reassuring: the country’s financial system is sound, though vulnerabilities remain. More>>