Beautyreview.Co.Nz Introduces New Research Opportunities!

Business Close, Consumers Closer
Beautyreview.Co.Nz Introduces New Research Opportunities!

Consumers are the harshest critics for any brand, and with the beauty market saturated, many businesses are finding it harder to target and engage the right people, for the right product. Merilyn Havler recognised this niche which inspired www.beautyreview.co.nz; New Zealand’s independent beauty community.

In just 9 short months, Beauty Review has created a community database of over 2,000 independent beauty consumers aged 18-70. This group of independent “experts” provide unbiased, uninfluenced product reviews on a huge range of products and has transformed into a thriving beauty community.

“Research shows that these days’ consumers are becoming far more sceptical about product marketing claims – and with far more information available to research before making a purchasing decision, it can often be difficult for brands to engage directly with consumers.

Beauty Review provides an open platform for real consumers to trial and honestly review beauty brands, which in turn influences buyer behaviour of other shoppers.”; Merilyn Havler; Beauty Review.

With over 20 years’ experience within the beauty industry, 10 of them as GM of Beiersdorf NZ the global powerhouse behind the NIVEA brand, Merilyn knows better than most, that accessing genuine feedback is vital to a company’s brand extension strategy and growth.

“Sampling companies aren’t new … what makes Beauty Review different is the sophisticated technology we have created and built which is capable of filtering a database by a huge volume of variables. For example, if a beauty brand wants to engage with a group of red haired women aged over 45, who have sensitive skin, love pink lipstick and earn over $60,000 – beautyreview.co.nz can deliver this audience.

By being able to segment and target our reviewers, brands can get down to a micro level of what their consumers do and don’t want from their products”

Merilyn continues;

“Our research shows that beauty consumers believe the most credible form of beauty product advertising is friend recommendations, closely followed by endorsements of consumers who have used the product”.

And after only 9 months, beautyreview.co.nz is already being recognised as a key influencer when it comes to beauty product purchasing, with a recent survey of Beauty Review members finding;

• 96.6% say they either have or intend to purchase se a beauty product due to a review they read on Beauty Review.
• 93.6% say that since becoming a member of Beauty Review they have been exposed to beauty products they may not have considered before.
• 90.7% say they are influenced by the reviews of their peers on Beauty Review.
• 99.5% agree that the fact that Beauty Review is completely independent and reviews are written by real NZ consumers is important to them.

* Survey of over 200 Beauty Review members.

ENDS

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