Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Tourism industry preparing for changing markets

Tourism industry preparing for changing markets

New forecasts show that tourism is on track to continue its position as one of New Zealand’s biggest export sectors, the Tourism Industry Association New Zealand (TIA) says.

The forecasts, released by the government today, show that visitor spend is expected to grow 18% between now and 2019, from $5.5 billion to $6.5 billion a year.

“The forecasts highlight opportunities to grow tourism’s multi-billion dollar contribution to New Zealand’s economy. The challenge for our industry is to treat these figures as a minimum target and to then take cohesive action which drives even greater returns for the industry and our individual operators,” TIA Chief Executive Martin Snedden says.

Tourism 2025, the new national tourism plan due to be released at the 2013 TIA Summit on 1 October, is focused on identifying the combination of factors which can drive much better results for the industry than has been occurring in recent years. TIA is developing this plan in conjunction with a range of tourism industry leaders within both the private and public sectors.

The new forecasts reinforce the reality that some of the greatest opportunities for New Zealand’s tourism industry lie within the Pacific Rim, most obviously within the rapidly growing Chinese market but potentially with other Asian visitor markets too.

These forecasts also highlight the fundamental structural change facing the tourism industry, with some traditional markets continuing to struggle and newer markets on the rise, Mr Snedden says.

Preparing the industry to function successfully in the face of these fundamental changes is an important focus of Tourism 2025.

“The changing face of global tourism presents New Zealand with many challenges and a number of potentially excellent growth opportunities. New Zealand has to be better ready to compete hard on the international stage for the tourism dollar,” Mr Snedden says.

Visit for more information about Tourism 2025.

Go to for details about the 2013 TIA Summit, taking place at Te Papa, Wellington, on 1 October.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Government: RSI ‘State Of The Nation’ Report Published
latest research, science and innovation system report card is now available, and outlines how the system is performing, Research, Science and Innovation Minister Megan Woods has announced. “The report seeks to increase transparency, act as a reliable data source and stimulate discussion... More>>

Fonterra: Increases 2021/22 Forecast Farmgate Milk Price

Fonterra Co-operative Group Limited today increased and narrowed its forecast Farmgate Milk Price range to NZD $7.90 - $8.90 per kgMS, from NZD $7.25 - $8.75 per kgMS. The midpoint of the range, which farmers are paid off, has increased to NZD $8.40 per kgMS, from NZD $8.00 per kgMS... More>>

Stats: Auckland’s Population Falls For The First Time
In the wake of the COVID-19 pandemic, New Zealand’s population growth slowed down with Auckland recording a population decline for the first time ever, Stats NZ said today. “New Zealand saw slowing population growth in all regions... More>>

Pamu & Westpac: Market-leading Sustainability-Linked Loan

Westpac NZ and Pāmu have signed New Zealand’s most comprehensive Sustainability-Linked Loan to date, also the largest in the agricultural sector, and the first involving a state-owned enterprise. Pāmu, also known as Landcorp, is New Zealand’s biggest farming business. It will borrow $85m from Westpac NZ over three years... More>>

Retail NZ: Some Good News In COVID Announcements, But Firm Dates Needed

Retail NZ is welcoming news that the Government is increasing financial support for businesses in light of the ongoing COVID-19 lockdown, and that retail will be able to open at all stages of the new “Covid Protection Framework... More>>

ComCom: Companies In Hot Water For Selling Unsafe Hot Water Bottles And Toys

A wholesaler and a retailer have been fined a total of $140,000 under the Fair Trading Act for selling hot water bottles and toys that did not comply with mandatory safety requirements. Paramount Merchandise Company Limited (Paramount) was fined $104,000 after pleading guilty in the Manukau District Court... More>>