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My Food Bag entrepreneur takes home new award

Media Release
August 23, 2013

My Food Bag entrepreneur takes home new award

She is a serial entrepreneur, the founder of two highly successful New Zealand businesses and the winner of a bevy of high profile business awards both here and in her native Sweden.

Now at the ripe old age of 28 Cecilia Robinson has added to her many accolades after scooping the 2013 EY Young Entrepreneur of the Year award.

Cecilia Robinson is the founder and managing director of both My Food Bag and Au Pair Link. She started and has successfully run Au Pair Link, Australasia’s largest Au Pair company, since 2007.  

Cecilia launched My Food Bag to an eager foodies audience in Auckland in March this year. It was her own passion and genuine love of food and cooking that inspired the concept of home delivered recipes and ingredients.

My Food Bag has engendered a huge following among busy people who enjoy cooking but who simply run out of time to give it their best attention.

The concept been so successful it has expanded to Hamilton and opens in Wellington next week, due in no small part to word of mouth endorsement from family and friends.

Her latest accolade crowns a series of important business awards.

In 2012, Cecilia won ‘Her Business Woman of the Year’ with Au Pair Link also taking out the award for the best SME. She and the company also won the Best New Business category in the 2009 Her Business Awards.

In 2010, Cecilia was named by Sweden’s prestigious Shortcut Magazine as one of the standout ‘Newcomers of the Year’ across the fields of business, politics and entertainment. Cecilia was ranked number 34 out of 100 of Sweden’s best talent under 40 years of age.

Cecilia says she entered the 2013 EY Entrepreneur of the Year Awards because of the spotlight it throws on the “huge value of entrepreneurship”.

“New Zealand needs a million entrepreneurs and more. Only by acknowledging and celebrating those who take calculated risks to pursue their dreams and create jobs and value for the nation will New Zealand further grow to provide for the needs of its peoples.

“I thank Ernst & Young for their diligence in maintaining the award over so many years. I attribute much of my success to the wonderful people who support me at both our businesses as well as my family who stand strong beside me,” Cecilia says.

Previous recent winners of the EY Young Entrepreneur of the Year Award include Dr Sam Hazledine from MedRecruit (2012) and in 2001 Wildfire’s Victoria Ransom.

The overall winner of the 2013 EY Entrepreneur of the Year is announced on October 17.


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