Jameson Irish Whiskey is hailing in a new era of taste

16 October 2013

Jameson Irish Whiskey is hailing in a new era of taste

Jameson Irish Whiskey, one of the world’s fastest growing international whiskey brands, has hailed in a new era of taste with the addition of Jameson & Ginger Beer to its ready-to-drink range in New Zealand, continuing its quest to redefine the ready-to-drink market and grow the category with a premium, high quality offering.

The cleverly crafted Jameson & Ginger Beer joins Jameson & Cloudy Apple and Jameson & Raw Cola, with only the finest ingredients selected to be blended with Jameson’s triple distilled smooth Irish whiskey.

Jameson & Ginger Beer has launched in time for the New Zealand summer and delivers on Jameson’s dedication to quality, giving consumers an opportunity to try Jameson in a different and convenient format.

“After generating a fantastic response on the taste from consumers following the release of our first two Jameson flavours, diversifying the sophisticated range was a simple decision,” says Kathryn Love, Marketing Manager for Jameson in New Zealand.

“We have remained dedicated to continually delivering products with superior quality and constantly seek innovative ways to keep refreshing the whiskey category,” says Kathryn Love.

Jameson & Ginger Beer is now widely available from leading liquor retailers throughout New Zealand RRP $18.99 per 4 x 333mL pack at 5% ABV.

About Jameson:
Jameson Irish Whiskey is the World’s No.1 selling Irish whiskey. Since John Jameson started producing his triple distilled whiskey in 1780, Jameson’s success has been fuelled by a desire to constantly produce whiskies that deliver on quality and taste. Triple distillation delivers exceptional smoothness making the whiskey very approachable and versatile, perfect for mixing with other flavours.

ENDS

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