Burger King leads way with energy labels on menuboards

Media release

Burger King leads way with energy labels on menuboards

13 August 2014

• First major burger restaurant chain in New Zealand to display energy content on menuboards
• Nationwide roll-out completed across all 83 restaurants

Burger King has completed the roll-out of prominent energy labels on menuboards across all 83 of its restaurants up and down the country.

The initiative, the first of its kind for a major burger restaurant chain in New Zealand, has been implemented as a direct response to customer feedback for more informative menu labelling.

John Hunter, CEO of Burger King New Zealand says, “Burger King’s menuboard labelling is the first cab off the rank in a number of exciting new initiatives that are designed to support those customers wanting to make healthier choices, including wholemeal wraps, free salad and bottled water combo swaps, and continued improvements in nutrition.

“Our customers told us that they wanted more information, so we looked at ways we could improve our service. The result was a nationwide initiative to include energy labelling on all our menuboards.

“We have been providing nutritional information for a number of years on our website and in-store. But we believe that by displaying the total kilojoules per product at the point of sale, it will help equip our customers with the tools to make informed meal choices for themselves and their families.”

About Burger King New Zealand:
Since opening its first restaurant in New Zealand in 1993, Burger King has been delivering better burgers for burger lovers throughout the country. Using only the best ingredients from locally sourced New Zealand producers, meals are made to order for each customer.

From 100% NZ Angus Beef and succulent Kiwi-raised chicken; buns freshly baked in the North & South Island; to the juiciest tomatoes from Auckland and Nelson and creamiest cheese from Taranaki; topped off with Hastings’ finest tomato sauce and lettuce from just about everywhere in the country, Burger King delivers a taste of New Zealand like no other.

With 83 restaurants nationwide and over 2,600 valued employees, Burger King‘s ongoing commitment to training and career development opportunities make it a New Zealand employer of choice from crew roles to head office.

Burger King has a strong community relations programme and works to supports many youth development initiatives, including the BK Player of the Day awards within grassroots sports such as Touch NZ. A number of restaurants also have 3x3 basketball courts for use within the local community. In addition, the organisation is proud of its close partnerships with Canteen, Pro Dirt Motor Racing and Basketball New Zealand.

ENDS

© Scoop Media