Kiwi Actress Frankie Adams the face of Bonds in NZ

Media Release

10 September 2014

New Hipster on the Block

Kiwi Actress Frankie Adams chosen as the face of Bonds in New Zealand

Shortland Street star Frankie Adams has signed with Bonds as the New Zealand Brand Ambassador and will be the face of this summer’s Bonds Hipster campaign.

The 20-year-old has teamed up with the iconic fashion and underwear brand to help celebrate the launch of its new season range of Hipster briefs. Famous for their everyday comfort and fun, bold prints, Bonds Hipsters are a staple in any underwear draw.

Frankie is excited to be working with Bonds as the official New Zealand ambassador. “It's an honour and a privilege to have been chosen to front the brand in New Zealand, especially as Bonds are famous for their cool, bright colours which really reflect my own personality and style.”

Choosing Frankie to front the campaign was an easy decision for Bonds as her enthusiasm and easy- going nature perfectly embodies the spirit of the brand.

Emily Small, Bonds Marketing Manager says “We’re thrilled to have Frankie on board as Bonds’ first ever Brand Ambassador in New Zealand. With her fun, down to earth attitude and individual sense of style, Frankie reflects all the values Bonds is famous for.”

Frankie Adams joins the list of Bonds’ high profile international ambassadors including Vitoria Secret Model Kelly Gale, American Actress Riley Keough, Hollywood Action Hero Jai Courtney and former tennis player Pat Rafter.

Appearing in a fun, playful and cheeky outdoor campaign from September 1st, Frankie will be showing off her curves and more free-spirited side in the new range of Hipster briefs.

Bonds Hipsters come in bright fashion colours and prints and have been designed with comfort in mind. Perfect for a low rise waistline, they can be worn under virtually anything.

The new range from Bonds is available from The Warehouse and at www.bonds.co.au/nz

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