Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Pahiatua Company Announced as NZ Innovators Awards Finalist

Pahiatua Company Announced as New Zealand Innovators Awards Finalist

Pahiatua company, DTexH2o, has been named as a finalist in the Innovation in Agriculture & Environment category of the prestigious New Zealand Innovators Awards.

The company’s innovative product, DTexH2o, is an in-line electronic probe that detects the difference between milk and water in the cowshed milk line.

Founders of the company, Graeme and Alison Franklin, said the DTexH2o uses an alarm to stop farmers spilling milk down the drain or getting water in the milk vat during wash-down.

“When a farmer washes-up the milk line, water is pumped through the pipes, pushing the last milk through into the vat. The farmer must manually turn the valve to re-route the water to stop it going in the vat,” Alison said.

“If the farmer rotates the valve too early, the milk goes down the drain. If the farmer rotates the valve too late, water goes in the vat, which can mean reduced milk quality and fines from the dairy company.

Alison said, prior to now, farmers often place their hand on the pipe to gauge when the cold water passes by.

“The DTexH2o is installed in the pipeline, and sets off an alarm when water passes by the probe, giving the farmer a pre-set amount of time to switch the valve,” she said.

"Losing milk and money down the drain is no longer an option.”

The couple says that their success can be largely attributed to the support they have received from Waikato business incubator, SODA Inc.

“Earlier this year, we and nine other finalists were selected by SODA to pitch live to more than 130 investors and business leaders at the Innovation Den at this year’s National Fieldays in Hamilton,” Alison said.

“We were thrilled to take-out the SODA Inc. Most Viable Business prize; a business incubation package worth $15,000,

SODA partners and funding typically subsidise business incubation programmes heavily, however the Franklin’s prize meant they received the service for zero cost to them.

“The prize enabled us to take part in SODA Lift, a 12-week business development programme designed to accelerate the process of taking the product to market and scale fast.

“Over the 12 weeks, with feedback and mentoring from SODA, we have further developed our idea and business model,” Alison said.

“We have learnt about market validation, all legal requirements including intellectual property, accounting and finance, business planning; the works. We have been blown away by what we have learnt through SODA’s assistance,” she said.

Since this year’s National Fieldays, 36 DTexH2o devices have already been installed in milking sheds.

“We attribute a huge amount of our success to SODA. Without them, we wouldn’t know half of what we know about how to continue on in our business success. The training has been worth its weight in gold,” Alison said.

SODA business growth manager Petr Adamek said the Franklins deserve every success in the New Zealand Innovators Awards.

“Right from the beginning, DTexH2o stood out because they thought about the business aspect, rather than just the invention.

““As they have progressed through the SODA Lift programme, they have continued to make excellent progress in developing and growing their business. The Team at SODA will be cheering them on at the awards and are crossing our fingers they win.”

The winners of the New Zealand Innovators Awards 2014 will be announced at the awards ceremony and cocktail evening held at SHED10 on Wednesday October 15. For more information or to purchase tickets to the awards event, go to


© Scoop Media

Business Headlines | Sci-Tech Headlines


Westpac: Sets Out Plan To Go Cheque-Free

Westpac NZ has announced details of its plan to phase out cheques, after signalling in May that it would be supporting a move to other forms of payment. Cheques will cease to be available as a means of payment after 25 June 2021. Westpac NZ General ... More>>


NZTA: Major New Zealand Upgrade Programme Projects Go To Tender

Two major New Zealand Upgrade Programme projects are beginning tenders for construction. The New Zealand Upgrade Programme is a $6.8 billion investment to get our cities moving, to save lives and boost productivity in growth areas. The first Auckland ... More>>

Reserve Bank: RBNZ Seeks To Preserve Benefits Of Cash

The Reserve Bank – Te Pūtea Matua is taking on a new role of steward of the cash system “to preserve the benefits of cash for all who need them”, Assistant Governor Christian Hawkesby told the Royal Numismatics Society of New Zealand annual conference ... More>>


Economy: Double-Dip Recession Next Year, But Housing Rolls On

New Zealand's economy is expected to slip back into recession early next year as delayed job losses, falling consumer spending, and the absence of international tourists bites into growth. More>>


Microsoft New Zealand: Microsoft Expands “Highway To A Hundred Unicorns” Initiative To Support Startups In Asia Pacific

New Zealand, 14 October 2020 – Today Microsoft for Startups launches the Highway to a Hundred Unicorns initiative in Asia Pacific to strengthen the region’s startup ecosystem. This follows the initiative’s success in India, where 56 startups were ... More>>

Fonterra: Farmers Taking Another Step Towards New Zealand’s Low Emissions Food Production

They’re hot off the press and intended to help take the heat out of climate change. Fonterra farmers are already among the world’s most sustainable producers of milk and now have an additional tool in their sustainability toolbox. Over the last few ... More>>


Courts: Businessman Eric Watson Sentenced To A Four-Month Jail Term

New Zealand businessman Eric Watson has been sentenced to a four-month jail term in the UK for contempt of court, TVNZ reports. More>>

OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>

University of Canterbury: Proglacial Lakes Are Accelerating Glacier Ice Loss

Lake Tasman, New Zealand | 2016 | Photo: Dr Jenna Sutherland Meltwater lakes that form at glacier margins cause ice to recede much further and faster compared to glaciers that terminate on land, according to a new study. But the effects of these glacial ... More>>


Dairy: Fonterra Sells China Farms

Fonterra has agreed to sell its China farms for a total of $555 million (RMB 2.5 billion*1), after successfully developing the farms alongside local partners. Inner Mongolia Natural Dairy Co., Ltd, a subsidiary of China Youran Dairy Group Limited ... More>>