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AA Smartfuel announces the addition of 200 online stores

AA SMARTFUEL announces the addition of 200 online stores

Hot on the heels of its second consecutive NZ Marketing Award, AA Smartfuel has announced further expansion with more than 200 online international retailers joining the programme, enabling even greater fuel savings for its 1.7 million cardholders.

Well-known brands including ASOS, Top Man, Just Jeans, Strawberry Net, iTunes, Bonds, Marks & Spencer, Smiggle and LEGO are joining a raft of international retailers offering Kiwi consumers more places to save on fuel.

Ian Sutcliffe, General Manager, AA Smartfuel says it is exciting to be able to offer increased options for customers.

“We’re committed to delivering real benefits to Kiwi consumers, and this latest move means more places for our cardholders to make fuel savings,” says Mr Sutcliffe.

Mr Sutcliffe adds: “With one in two New Zealand shoppers aged over 20 years being part of the AA Smartfuel programme, we’re keen to continue to deliver a compelling and meaningful rewards offering that empowers consumers.”

The addition of international retailers such as Peter Alexander, Interflora,, Jay Jays and SuperDry means AA Smartfuel cardholders who purchase from these brands online will earn a fuel savings of 5 cents per litre when they spend $50 or more. The fuel savings also add up, meaning three purchases over $50 from three individual participating online retailers will result in a saving of 15 cents per litre.

“More than 1.1 million Kiwi households have an AA Smartfuel card and we’re engaging with all these customers regularly,” says Mr Sutcliffe. “They’re telling us they’d like even more options so we’re building on that, attracting more retailers, and continuing to offer our customers excellent retail deals and fuel savings.”

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Established in late 2011, AA Smartfuel is a fuel discount loyalty programme which now has 1.7 million cardholders nationwide. An industry first, the model allows customers to accrue fuel savings for redemption on up to 50 litres of fuel.

Recently named winner of the Consumer Products & Services category at the prestigious NZ Marketing Awards, it is currently the only coalition loyalty programme in New Zealand that offers real-time rewards to its customers in a meaningful currency – real money off fuel.

For more information about AA Smartfuel, visit


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