Under Embargo Until 10PM,
22nd April, 2015
Roy Morgan announces 2014 winners of New Zealand Customer Satisfaction Awards
Last night, Roy Morgan Research revealed the winners of its fourth annual Customer Satisfaction Awards at a gala dinner in Auckland.
On April 22, CEO Michele Levine and Deputy CEO Hugh Amoyal presented 23 awards to businesses that topped their respective fields with outstanding levels of Customer Satisfaction, as judged by almost 10,000 consumers.
Kiwibank, 2degrees, Apple and
Suzuki each reconfirmed their reputations for outstanding
customer service with a fourth consecutive win, while
Bunnings returned to form three years after its last victory
and Paper Plus, Ballantynes, Burger Fuel, TSB Bank and
Hannahs all made it two-in-a-row.
New World, Care Chemist, Max, Robert Harris Café, Noel Leeming, Kathmandu and Powershop all celebrated for the first time.
Air New Zealand surpassed its Link brand to emerge victorious as the Domestic Airline of the Year while Emirates made it a hat-trick as the most satisfying International Airline
Customer Satisfaction Awards 2014 -
Car Manufacturer of the Year Suzuki
Financial Institution of the Year TSB Bank
Major Bank of the Year Kiwibank
Quick Service Restaurant of the Year Burger Fuel
Pharmacy of the Year Care Chemist
Clothing Store of the Year Max
Coffee Shop of the Year Robert Harris Café
Department Store of the Year Ballantynes
Furniture/Electrical Store of the Year Noel Leeming
Hardware Store of the Year Bunnings
Liquor Store of the Year The Mill
Music/Book Store of the Year Paper Plus
Shoe Store of the Year Hannahs
Sports Store of the Year Kathmandu
Supermarket of the Year New World
Mobile Phone Handset Provider of the Year Apple
Home Phone Service Provider of the Year Trustpower
Home Internet Service Provider of the Year Vodafone
Mobile Phone Service Provider of the Year 2degrees
Domestic Airline of the Year Air New Zealand
International Airline of the Year Emirates
Electricity Provider of the Year Powershop
Gas Provider of the Year Nova Energy
Michele Levine, CEO, Roy Morgan Research,
“Roy Morgan Research monitors satisfaction levels in 23 categories across numerous industries. Average satisfaction rates vary widely, from mid-70s to mid-90s. Typically, we love our cars and hardware stores, pharmacists, clothing and sports stores, but we’re tougher on our home phone and utilities providers.
“Our favourite hardware stores regularly score over 90% satisfaction. With Bunnings, Carters, Hammer Hardware, ITM, Mitre 10 and PlaceMakers all achieving high scores, it makes for a truly competitive race—and when that happens everyone wins, especially shoppers.
“Businesses that use intelligent research to identify and understand their customers will always have an edge when it comes to delivering satisfaction. Happy customers will then be your champions, your advocates and your spokespeople. Therefore customer satisfaction should absolutely be viewed as a powerful marketing tool, as important as any billboard, TV spot or direct mail campaign.
2014 we were thrilled that so many of the winners of our
Customer Satisfaction Awards proudly displayed the
achievement in advertising and company announcements. Saying
you’re the best is one thing, but your customers saying it
for you is a whole other level of
22nd April, 2015