Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


The Formary to represent New Zealand at the World Exposition

Sustainable textile company The Formary to represent New Zealand at the World Exposition 2015.

Launching world--first Mibu® yarn blended from wool and rice straw.

“Transforming industrial and agricultural waste into beautiful fabrics” is the mantra of New Zealand company The Formary.

Back in 2010, they made global headlines when they collaborated with Starbucks and developed WoJo®, an award--winning fabric combining New Zealand wool with coffee sack waste fibre.

On May 1st they launch their latest innovation, Mibu yarn, on the biggest stage on the planet: the World Exposition 2015 in Milan.

Over the following months, as many as 20 million visitors are expected to visit the Expo.

“The overall theme of the Expo is Feeding the Planet/Energy For Life.

Our Mibu yarn has been selected by the organisers for an exhibition called Textifood: Where Food and Textiles Intersect,” explains The Formary co--founder and Creative Director, Bernadette Casey.

“In China alone, over 200 million tonnes of rice straw is burnt after harvest each year, contributing to their air pollution problem.

We spotted a potentially game-- changing opportunity to re--use this unwanted food by--product, help reduce carbon emissions, and create a sustainable – and desirable – new product.

So we’ve worked to develop the world’s first ever textile made from a blend of wool and rice straw.”

A luxurious and resilient upholstery fabric, Mibu (which means “rice cloth” in Mandarin) will initially be woven in Italy, where Casey is now based to oversee production.

There’s already strong interest in Mibu from distributors in Europe, the US and Asia.

Their clients – architects, designers, specifiers, furniture makers and retailers – are driving market demand for sustainably produced fabrics, particularly for green building and Leadership in Energy and Environmental Design constructions and interiors.

“We truly believe that this is the future of textiles,” says Casey.

“As it becomes obvious that there is a limit to the world’s resources, we need to move away from the consume--and--dispose model.

We can do that by creating elegant solutions like Mibu.”

The Formary’s Mibu exhibition will be on display at Pavillon France/Lille--Europe, Expo 2015, Milan, from May 1st to July 14th.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Energy Resources Aotearoa: Doubling Of Coal Use Shows Need For Local Natural Gas

New figures showing a near doubling of coal-fired electricity generation highlight New Zealand’s energy shortage and the need for natural gas as a lower carbon alternative, according to Energy Resources Aotearoa... More>>

E Tu: ‘Sense Of Mourning’ As Norske Skog Mill Set To Close

Workers at Norske Skog’s Tasman Mill now know they’ll be losing their jobs in little over a month’s time.
On Wednesday afternoon, workers were told the mill will be stopping production from the end of June... More>>

Stats NZ: Card Spending Sees Strong Growth In May

Seasonally adjusted card spending rose by $189 million (2.3 percent) between April 2021 and May 2021, Stats NZ said today.
Spending rose across all industries for the first time since New Zealand moved to level 1 in June 2020... More>>

Catalist: NZ’s New SME Stock Exchange, Gets Licence To Go Public

New Zealand has a new stock exchange – designed specifically for small and medium-sized businesses (SMEs) to raise up to $20 million a year from the public.
Called Catalist, the exchange has already been successfully working the private investment sector.... More>>

E-Commerce: Over 40% Of Those Engaged In The Bitcoin Community Are Millennials

Bitcoin has emerged to be a popular topic among millennials with digital currency increasingly being viewed as a potential source of creating wealth through investments. The interest in bitcoin by millennials signals the role this age group plays in the possible realization of the digital currency’s mass adoption... More>>

Stats NZ: New Zealand Is Getting Drier

While there is natural variation in precipitation due to seasons and cycles, New Zealand appears to be getting drier, Stats NZ said today... More>>