Exciting New Sponsorship Partners Join the NZFW Family
Exciting New Sponsorship Partners Join the NZFW Family
With less than 5 weeks to go until New Zealand’s most fashionable week, the New Zealand Fashion Week (NZFW) team is excited to announce a number of market leading brands signed on as sponsorship partners for this years’ event.
Alongside an established group of Elite Partners, Mercedes-Benz, Fashion Quarterly, Auckland Conventions and ATEED, NZFW will be working with an amazing family of new and existing sponsorship partners at Support, Supplier and Affiliate levels.
Singapore Airlines, Child Labor Free, Left Field wines and Kronenbourg 1664 join long time sponsorship partner Resene as Support Partners of the event, adding international flavour and a world first New Zealand initiative to the NZFW experience.
Other new sponsorship partners this year include Hopt Soda and Vita Coco, Localist, Extra Gum, Sovereign Insurance and TOMS.
NZFW Brand Manager Myken Stewart has been working around the clock to keep up with the interest from potential new sponsorship partners and is excited to welcome these new brands into the family, with more yet waiting to sign on to be part of the event.
Singapore Airlines, a premium airline famous for its award-winning in-flight service and amenities, increases NZFW’s exposure to key markets for New Zealand designers. Its global reach will help ensure NZFW delivers on its promise to attract top media and buyers in the region. Singapore Airlines will also provide a taste of its signature brand experience at the event by offering a lounge space for fashionistas to relax and rejuvenate.
Child Labor Free (CLF) is a world first social enterprise, launched in New Zealand by kiwi entrepreneurs Michelle Pratt and Nikki Prendergast, providing a global accreditation system that allows companies across all product categories to have their supply chains independently certified as ‘Child Labor Free’ and communicate this through a consumer facing mark.
CLF is working with five Kiwi designers, who are working through the accreditation process as ‘pilots’ and who are all showing this year at NZFW.
NZFW offers an experience that is so much more than fashion, with a range of hospitality options throughout the venue, from the Laurent Perrier Champagne and Oyster lounge to the more relaxed downstairs exhibition space and bar.
New wine partner Left Field wines jumped at the chance to join the NZFW family with their newly launched range of New Zealand wines. The whimsical approach to creativity and imagination embodied in Left Field wines is a great fit with the immensely creative NZ fashion industry and NZFW will offer a stunning environment for guests to enjoy their range of wines.
Kronenbourg 1664 joins NZFW as official beer partner and will also sponsor an exciting new NZ Fashion Weekend show, Kronenbourg 1664 Presents Metro men’s show, featuring some of New Zealand’s leading men’s fashion brands.
Hopt Soda and Vita Coco are two exciting new beverage brands that will ensure the thousands of NZFW media, buyers and event attendees remain hydrated throughout what is shaping up to be a super busy week.
Extra will be adding a breath of fresh air to the backstage model lounge, one of the busiest hubs in the NZFW venue. Each week hundreds of models spend hours getting ready to play their part on the NZFW catwalk and this year Extra will ensure they stay fresh and relaxed in their own designated chill out space.
TOMS is thrilled to join NZFW 2015 showcasing their current collections throughout the week and at a pop-up space during the weekend. With every pair of shoes purchased, TOMS gives a new pair of shoes to a child in need, One for One®. TOMS is responsible for giving over 45 million shoes to children in need, and restoring the sight of 325,000 people through purchases of TOMS Eyewear. TOMS keeps its range fresh and new each season, linking fashion with positive outcomes.
Localist has also joined the family and is set to spread the word about NZFW to thousands of New Zealanders. Linking designers with consumers is one of the key objectives for NZFW and Localist is the perfect partner to help make this happen. Through Localist NZFW can communicate directly to a database in excess of 65,000 subscribers and Localist’s Instagram, Facebook and Twitter communities, with Localist encouraging nationwide engagement and user-generated “loving” of New Zealand designers on the site.
New Zealand’s largest life insurance provider,
Sovereign is another new key sponsorship partner, which will
be supporting the Fashion Lunch held on Friday 28th August.
A new initiative in 2014 the Fashion Lunch was a huge
success, giving fashion lovers an opportunity to enjoy an
elegant 3 course lunch and group show from some of NZFW’s
leading designers. With a focus on boardroom looks, this
year’s designer lineup includes; Trelise Cooper Boardroom,
TK, Yvonne Bennetti, Kate Sylvester, Willa & Mae, Storm,
Nom*D and Hailwood.
As with any major event, sponsorship partners are key to the success of NZFW and Myken Stewart is confident to say that after 14 years as Brand Manager, interest from brands wanting to work with NZFW, an event that offers brands fantastic exposure and engagement, has never been higher.
“I’m really proud of where we are at this year and how passionate all our sponsorship partners are to be working with NZFW. After some difficult years, where most of New Zealand’s industry has been affected, it’s good to see that the wheels are turning again and even better that brands have chosen to invest in NZFW.”
“It’s rewarding to know that NZFW has carved a niche for itself as a brand that delivers and along with all the new brands there has only been a couple of changes in existing partners which is a great reflection on the event and the team that run it,” finishes Stewart.