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‘Brand Love’ Lessons the French Way

For Immediate Release

15 October 2015

‘Brand Love’ Lessons the French Way

Many believe French is the language of love. Now the French are sharing their secrets of “brand love” in a popular newEntrepreneurial Series’ in Auckland organised by the French New Zealand Chamber of Commerce and Industry (FNZCCI).

Held today and open to all business from start-up to large enterprise, the event is part of a triad of compelling presentations featuring local and global experts sharing a variety of commercial perspectives and practical advice on a range of topics.

All have a French affiliation and a common passion for making people fall in love with a brand.

“We did it with all our heart and our brand talks about who we are in a cheeky way, it’s as much about the aesthetic as the wording” says guest speaker Sebastien Michel, Owner of Frogs-In-NZ a premier online French inbound travel agency that’s a home grown international success after humble beginnings.

Fellow keynote presenter Mark Jenner, Managing Director of global brand strategy and design agency, Interbrand speaks about bringing ‘logos to life’ and rates the All Blacks as “the "winningest" team with two core values of inclusiveness and humility.” He should know; the network of 31 offices in 27 countries is now an All Black partner.

The final speaker in the powerhouse trio is Christelle Blanchet Aïssaoui, Head of Marketing for movie industry marketing software giant, Movio which engages 30 million moviegoers around the world.

“We create content that is inspiring and always strive for that perfect experience. If you connect with the audience in passionate way, people get on board with it.”

Nadine Plet, President of the FNZCCI extends an invitation to all like-minded business professionals with a love of France and the French Pacific Territories to attend the event on 15 October 2015 from 5.30pm – 8.00pmat Le Chef, 13 O’Connell Street, Upper Vulcan Lane in Auckland Central.

For more information click here.


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