Thrifty Car Rental committing to road safety

Despite road toll shift Thrifty Car Rental committing to road safety by supporting Brake charity during Road Safety Week

Thrifty Car Rental is backing New Zealand road safety by becoming a gold sponsor of Brake, the road safety charity that runs Road Safety Week (16-22 May).

Brake works to prevent road deaths and injuries and supports people bereaved and injured in crashes across New Zealand.

Emma Gardiner, General Manager, Thrifty Car Rental New Zealand, said that despite New Zealand’s long-term road toll trending down, even with increases in the population and more vehicles on the road, on-going road safety education and awareness is critical.

“Supporting Brake and the work they do in raising road safety awareness is really important and a good fit for us,” she said.

Thrifty is one of New Zealand’s largest rental car companies and was seeking another nationwide charity that aligned with their brand values and had synergy with their business – ensuring safer driving for visitors to New Zealand and all Kiwis.

“If we can pass on road safety messages to our customers and staff it’s one way of helping educate people and reduce crashes and road deaths,” said Ms Gardiner.

Caroline Perry, Brake’s Development Director said she was delighted to welcome Thrifty as a corporate partner of Brake.

“Our corporate supporters are vital in helping us to deliver our road safety initiatives and provide free support resources for bereaved families.”

“We look forward to working with Thrifty in the interests of road safety, both for their staff and customers, and the wider public and thank them for their support.”

Thrifty’s support includes sponsorship of Road Safety Week videos on key road safety messages, and the Fleet Safety Product Award at Brake’s Australasian Fleet Safety Awards. Thrifty staff will have opportunities to undergo defensive driving training and be encouraged to take the ‘Brake Pledge’ around speed, alcohol, seat belts, distractions and fatigue.

In return Thrifty will get access to road and fleet safety events and resources, and access to Brake’s advice and expertise on road safety.

Road safety messaging is already in Thrifty rental vehicles, on the Thrifty website, in videos, brochures and in their booking offices throughout the country.

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