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Choice Hotels extends its upscale offering to New Zealand

Choice Hotels extends its upscale offering to New Zealand

Choice Hotels Asia-Pac (Choice Hotels) has expanded its global upscale offering to New Zealand, with the launch of the boutique Ascend Hotel Collection and its newly signed partnership with Nugget Point Hotel in Queenstown.

The upscale offering will complement Choice Hotels’ four existing brands - Econo Lodge, Comfort, Quality and Clarion - across its 32-strong New Zealand presence.

The Ascend Hotel Collection is unique in its offering in that it allows a property to retain its local brand identity whilst taking advantage of Choice Hotels’ powerful distribution channels, strategic sales and marketing programs and operational support.

Following the announcement of a successful year for Choice Hotels in 2015 and after hints at new upscale hotels to be introduced in New Zealand in 2016, CEO Trent Fraser is thrilled to introduce the new Ascend Hotel Collection to New Zealand and welcome this one of a kind property to the Choice Hotels family.

“The Ascend Hotel Collection is an exciting new direction for the Choice Hotels brand in New Zealand. Each Ascend Hotel Collection property will offer guests a blend of unique characteristics – an established local presence, intriguing heritage, and boutique character. With consistent superior service and an impressive array of distinguished rooms, we believe Nugget Point Queenstown Hotel is a shining example of this and more,” says Fraser.

Fraser sees the Ascend Hotel Collection as providing many growth opportunities for the Choice Hotels brand.

“Growing the Ascend Hotel Collection is a priority for Choice Hotels in New Zealand. We have an aggressive expansion strategy in place with multiple properties in our pipeline,” he said.

Set at the base of Coronet Peak, Nugget Point is the perfect escape for holiday-makers looking for an authentic Queenstown experience. With 40 well-appointed guest rooms, this definitively boutique hotel offers guests peace and tranquillity perched high above and overlooking the famed Shotover River and nearby mountain ranges. It’s also just a short drive from the heart of the alpine town’s action and its surrounding ski fields.

Steeped in rich gold-rush history, the property includes a restaurant with river views, Roman bath-style spa, hot tub, sauna & steam room, heated indoor pool, squash court, movie theatre, fully equipped gym and on-site spa offering massages.

All guest rooms within the hotel are open plan and spacious with a balcony (some with river views available), kitchenette, flat screen TV and complimentary WiFi.

Choice Hotels has 32 hotels dotted across New Zealand. Conveniently located in city centres, metropolitan areas and regional centres, Choice offers a variety of options ranging from the economy Econo Lodge, to the convenient Comfort, the superior Quality, the premium Clarion brand and now the boutique Ascend Hotel Collection.


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