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Crossroads Wines to move winemaking to Marlborough

The Crossroads Winery, in Hawke’s Bay, celebrates 25 years of quality winemaking in New Zealand. A large part of Crossroads’ success has come from its boutique, hand-crafted winemaking and small parcel sourcing within the Hawke’s Bay. In 2011, Yealands Family Wines acquired the winery and vineyards and continued to focus on the small lot, hand crafted winemaking strategy as they looked to grow the brand globally.

Yealands Family Wines was established in August of 2008 as the world’s first winery to be carboNZerocertTM since inception. Over the past 8 years, the Yealands Estate Winery has grown and developed into a state of the art winery and vineyard in Marlborough New Zealand, focused on high quality winemaking and site specific sourcing throughout the Seaview Estate Vineyard, and both the Awatere and Wairau Valleys in Marlborough.

The heritage, history and quality from Crossroads has been an important part of its success, and the site specific sourcing is key. As the Yealands Estate winery continues to develop and grow, it becomes increasingly beneficial to centralise winemaking in Marlborough. The opportunity to bring Crossroads winemaking to the Yealands Estate Winery ensures that the 25 year history of quality and craft in these great wines continues to grow and develop.

From a winemaking perspective, Yealands Family Wines is committed to producing high quality wines with sustainability at the forefront of their thinking. With Crossroads, this will remain paramount. The opportunity to centralise winemaking in Marlborough also means that a strong grower sourcing model can be established, further expanding on the diverse quality found in small parcels throughout Hawke’s Bay, and other key growing regions throughout New Zealand.

The goal for Crossroads is to further establish a strong global brand, steeped in quality and heritage. The ability to utilise the best resource and assets, state of the art winery, expanded grower sourcing, and expert winemaking, will help to ensure Crossroads’ success both in New Zealand and abroad.


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