Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Annual results show Kiwis love Fly Buys

Media release: Monday 22 August

Annual results show Kiwis love Fly Buys.

Revenue and profits up as data improves customer experience and more Kiwis get rewarded.

Loyalty New Zealand Limited, the company that owns Fly Buys, today announced growing revenue and profits in its financial results for the year ended 31 March 2016. The results reflect the continued growth arising from Fly Buys’ position as the leading home and lifestyle rewards brand for Kiwis.

Financial results

Loyalty NZ has delivered Operating Revenue of $89.4 million, up from $87.5 million in the prior year. Rewards based revenue accounts for $73.7 million of Operating Revenue. On the back of more rewards being earned by more members, net profits rose by 83% to $1.5 million from the previous year. The Fly Buys programme allocated rewards with a retail value of $87 million for the year.

Fly Buys continues to grow

250,000 new members joined New Zealand’s largest loyalty programme in the past year, representing one of the biggest increases in Loyalty’s 20 year history. Fly Buys now has more than 2.5 million members. With Fly Buys present in over 74% of the country’s households, more Kiwis are engaged with Fly Buys leading to a 5% increase in points being earned by members and 2% in points being redeemed.

Almost 50 businesses currently participate in the programme and more are joining. helloworld, Molemap and Yellow being the most recent participant brands, illustrating the value Fly Buys provides to companies wanting to connect with and reward their customers.

Stephen England-Hall, CEO of Loyalty NZ, says that listening to what customers want drives the business.

“Loyalty NZ, through the Fly Buys programme, is committed to giving Kiwis the rewards they want for doing their everyday shopping. We continue to expand the programme so it remains simple to use and relevant to both our participating retail clients and their customers.

“The successful performance of our business is driven by creating better outcomes for both our members and clients.”

Understanding customer behaviour through data

The capabilities of Loyalty NZ’s data analytics division LAB360 allows clients to better understand what Kiwis want from retailers.

“Data and innovation plays an important role by allowing us to create more meaningful and personalised experiences for our customers and clients. Investing in data will drive growth for Fly Buys and give Kiwis more of the rewards they want and a more rewarding shopping experience,” says England-Hall.

LAB360 saw a 62% increase in revenue in the 2015/2016 year compared to the previous year.

Fly Buys celebrates 20 years of rewarding Kiwis

This year Loyalty NZ celebrates 20 years of the Fly Buys programme by providing more choice to its customers. Fly Buys continues to innovate by creating new benefits for members including Points + Cash, the New World Clubcard and Fly Buys Pumped with Z Energy.

ENDS


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

DIY Law: Government Exempts Some Home Improvements From Costly Consents

Homeowners, builders and DIYers will soon have an easier time making basic home improvements as the Government scraps the need for consents for low-risk building work such as sleep-outs, sheds and carports – allowing the construction sector ... More>>

ALSO:

Media Awards: The New Zealand Herald Named Newspaper Of The Year, Website Of The Year At Voyager Media Awards

The New Zealand Herald has been labelled a “powerhouse news operation” as it claims the two biggest prizes – Newspaper of the Year and Website of the Year – along with many individual awards at the 2020 Voyager Media Awards Website of the ... More>>

ALSO:

ASB Bank: ASB Takes The Lead Again With New Low Home Loan Interest Rate

ASB has moved again to support its customers, cutting a number of home loan rates, including the two-year special rate to a new low of 2.69% p.a. Craig Sims, ASB executive general manager Retail Banking says the reduced rate will be welcome news for many ... More>>

ALSO:

Nathan Hoturoa Gray: The Problems With Testing And Case Statistics For Covid-19

To begin to understand disease transmission in a country requires adequate testing of your population with properly vetted, accurate tests. As the world struggles to find what 'adequate percentage' of the population is necessary, (estimates predict ... More>>

ALSO:

RNZ: Fletcher Building To Lay Off 1000 Staff In New Zealand

The construction company will cut around 10 percent of its workforce as it struggles with the fallout from Covid-19. More>>

ALSO:

Can Pay, Won't Pay: Cashflow Moves Urged

Government Ministers are asking significant private enterprises to adopt prompt payment practices in line with the state sector, as a way to improve cashflow for small businesses. More>>

ALSO:

Gordon Campbell: On Why We Should Legally Protect The Right To Work From Home

For understandable reasons, the media messaging around Level Two has been all about “freedom” and “celebration”, but this is not necessarily going to be a universal experience. When it comes to workplace relations, Level Two is just as likely to ... More>>

ALSO:


Telecoms: Spark Welcomes Spectrum Allocation And Prepares For 5G Rollout Over The Next 12 Months

Spark welcomes spectrum allocation and prepares for 5G rollout over the next 12 months Spark today welcomed the announcement of the direct allocation process of 5G spectrum, with the Company to be offered management rights to 60 MHz of 3.5 GHz ... More>>

ALSO:


Trade: Record Monthly Surplus As Imports Dive

Imports in April 2020 had their biggest fall since October 2009, resulting in a monthly trade surplus of $1.3 billion, Stats NZ said today. “This is the largest monthly trade surplus on record and the annual goods trade deficit is the lowest ... More>>

ALSO:


Media Blues: Stuff Chief Executive Buys Company For $1

Stuff chief executive Sinead Boucher has purchased Stuff from its Australian owners Nine Entertainment for $1.
The chief executive was returning the company to New Zealand ownership, with the sale is expected to be completed by 31 May.
"Our plan is to transition the ownership of Stuff to give staff a direct stake in the business as shareholders," Boucher said in a statement.... More>>

ALSO:

RNZ: Bar Reopening Night 'much, Much Quieter'

Pubs and bars are reporting a sluggish first day back after the lockdown, with the fear of going out, or perhaps the joy of staying home, thought to be a reason for the low numbers. More>>

ALSO:

Stats NZ: New Zealand’s Population Passes 5 Million

New Zealand's resident population provisionally reached 5 million in March 2020, Stats NZ said today. More>>

NIWA: Seven Weeks Of Clearing The Air Provides Huge Benefits: Scientist

Seven weeks of lockdown has provided evidence of how pollution can vanish overnight with benefits for the environment and individuals, says NIWA air quality scientist Dr Ian Longley. Dr Longley has been monitoring air quality in Auckland, Wellington ... More>>

ALSO:

Government: Milestone In Cash Flow Support To SMEs

A significant package of tax reforms will be pushed through all stages in Parliament today to throw a cash flow lifeline to small businesses. More>>

ALSO:



University Of Canterbury: Astronomers Discover The Science Behind Star Bursts That Light Up The Sky

University of Canterbury (UC) astronomers are part of an international team that has revealed how explosions on the surface of a white dwarf star can increase its brightness by thousands or millions of times making it look like a new star. For ... More>>

Air NZ: Air New Zealand Adds Business-timed Flights For Regions

Air New Zealand will operate business-timed flights in and out of a number of regional ports from next month.
The flights will allow customers in Hamilton, Tauranga, Napier, New Plymouth, Palmerston North, Nelson, Dunedin and Invercargill to undertake a day of business in either Auckland, Wellington or Christchurch... More>>

ALSO: