Russell McVeagh comes out on top at NZAGE Awards
Myths busted! Russell McVeagh comes out on top for Best Graduate Print Campaign at NZAGE Awards
29 September 2016
Last night, Russell McVeagh was named winner of the Best Graduate Print Campaign at the NZAGE Industry Awards. The Awards commend excellence for graduate and youth employment initiatives, and Russell McVeagh is proud, as a law firm, to be recognised amongst such a high calibre of New Zealand companies.
The concept for the campaign was based on the discovery that there was a chasm between how the firm's employees perceived the firm and what working at Russell McVeagh is like, compared to how students, the potential future workforce, viewed it. With the aim of de-mystifying the commercial law firm, Russell McVeagh launched a recruitment marketing campaign which followed a 'Myth Busters' theme. The firm realised that it was important for students to see faces like their own working at Russell McVeagh and used summer clerks in their photo shoot to show our diverse workforce.
Myths such as, "The partners are old-school", "You have to go to certain schools to get hired" and "Competition for a graduate role is fierce", were some of the myths 'busted' in the campaign.
Lesley Elvidge, HR Director says, "We
wanted a campaign that challenged traditional thinking about
commercial law firms and supported Russell McVeagh's ongoing
diversity project. We wanted to break down any perceived
barriers to applying to Russell McVeagh. Pagen Plaizier and
our recruitment team did a fabulous job on this campaign,
and it's great to see their efforts rewarded."