How To Appeal to a Kiwi? With Reward Points
22 November 2016
How To Appeal to a Kiwi? With Reward Points
• Warehouse Money conducted a nationwide Warehouse Money Matters Survey
• Warehouse Money Matters Survey involved four key areas: insurance, credit cards, sources of information and savings
• The survey revealed 42% of Kiwis with a credit card use their card to collect reward points
Financial services provider Warehouse Money has conducted a nationwide survey to find out more about ordinary Kiwis’ relationship with credit cards and insurance.
The Warehouse Money Matters Survey revealed 42% of Kiwis with a credit card say they use them to collect reward points.
Hadyn Halls, Executive General Manager for Warehouse Money says this largely comes down to the feeling of fulfilment they get from using their cards. “Reward points incentivise the use of credit cards for card users. It’s about creating a win-win experience for the user.”
“Warehouse Money has two credit cards with the Warehouse Money Purple Visa Card in particular directly meeting the consumer's desire for rewards,” says Halls.
The Warehouse Money Purple Visa Card earns two Purple Dollars every time a customer spends $150 at The Warehouse in-store or online and one Purple Dollar for every $150 spent elsewhere. The rewards can only be redeemed in store at The Warehouse and the card also charges no set up, annual fee or additional cardholder fees. The Warehouse Money Purple Visa Card was awarded a 5-star rating for outstanding value by Canstar in its recent Credit Card Rewards star ratings.
Halls says the Warehouse Money Matters Survey was established to get a better understanding of all Kiwis’ thinking around how they want to save their money.
Some of the questions included:
• How many credit cards do you currently hold?
• Who do you currently have a credit card with?
• There are many reasons why people choose not to obtain a credit card. Can you please tell us why you don’t currently have a credit card?
• And what is the most important reason why you don’t have a credit card?
“We wanted to get a better understanding of how much Kiwis knew when it came down to their personal finances – including what they’re missing, their level of comfort with money and what they consider when it comes to their funds, insurance and savings,” says Halls.
Warehouse Money represents smart and simple financial solutions to help New Zealanders make more out of their every day. Aligned with The Warehouse’s passion for helping Kiwi families flourish, Warehouse Money understands what New Zealanders need and delivers the same quality service when it comes to providing financial services – products that customers understand, afford and trust.
NOTES TO THE EDITOR:
About The Warehouse Group Financial Services and Warehouse Money:
The Warehouse Group Financial Services (TWGFS) is a leading provider of consumer credit cards and insurance. Its key brand is Warehouse Money which was launched to help New Zealand families get more out of every day with financial products and services that suit their needs from a trusted and loved Kiwi brand. TWGFS and Warehouse Money are part of The Warehouse Group, a New Zealand success story which includes some of the country's most iconic retailers. TWGFS also offers a variety of consumer and corporate finance solutions through Diners Club and Marble Finance.
About The Warehouse Group:
The Warehouse Group is made up of some of New Zealand’s most iconic and leading retail brands. With our flagship The Warehouse brand and the well-known Warehouse Stationery, Noel Leeming, Warehouse Money and Torpedo7 brands, the Group has evolved to provide New Zealanders with products and services that stretch from the basic to the premium, and all while contributing significantly to New Zealand communities.
The Group was founded in 1982 by Sir Stephen Tindall who had a vision to revolutionise retail in New Zealand. Despite their growth, they remain true to Sir Stephen’s dream of building a 100 year business which helps New Zealanders flourish. The Warehouse Group believes in putting their country, their customers, their people, their communities and the environment at the core of what they do – it has always been part of their DNA.
The Warehouse Group aims to always support New Zealand communities, through charitable events, initiatives and much more. Their commitment to the environment is clear in the programmes they have developed to measure and minimise their carbon footprint and to increase their recycling.
With 92 Warehouse stores, 70 Noel Leeming stores, 66 Warehouse Stationery stores, 10 Torpedo7 stores, several online businesses and a financial services business they are proud of their progress and know The Warehouse Group will continue to make a huge difference to New Zealand long into the future.