Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

NZ brews win big in New World Beer & Cider Awards

Monday 3rd April 2017

NZ brews win big in New World Beer & Cider Awards

Kiwi breweries and India Pale Ales (IPA) were the big winners at this year’s New World Beer & Cider Awards. New Zealand breweries won 10 out of the 12 classes while IPA took home nearly 20 per cent of the awards’ Gold medals.

The 2017 New World Beer & Cider Awards class Champions are:

ClassBrewOrigin
IPAEpic Armageddon IPAAuckland
Pale AleBach Brewing Driftwood Pacific Pale AleAuckland
LagerHawke’s Bay Pure LagerHawke's Bay
PilsnerParrotDog PandemoniumWellington
British-style AleGood George Amber AleHamilton
American-style AleDeep Creek Dusty Gringo India Brown AleAuckland
European-style AleDelirium NocturnumBelgium
Wheat & Other Grain BeerBach Brewing Witsunday Blonde IPAAuckland
Stout, Porter & Black BeerSparks Brewing Outlander Extra StoutAuckland
Speciality BeerPetrus Aged PaleBelgium
Apple & Pear CiderScrumpy Apple CiderGisborne
Fruit & Flavoured CiderGood George Drop Hop Cider Hamilton

Chair of the independent judges, beer writer and author Michael Donaldson says with so many strong entries selecting a Champion in each class was very difficult for the judging panel. A standout was the hotly contested IPA class with more than 70 entries from 45 breweries, which finally came down to technical excellence.

“IPA is the fastest growing sector in the brewing industry, so it’s a highly competitive class in any awards. There are so many techniques to brewing an IPA, different ways to use hops, malt structure, bitter-sweet balance, level of alcohol, all of these create varied flavour profiles which the judges have to assess.

“When it came to selecting the Champion from our five finalists, what stood out for the judges was the technical excellence of Epic’s Armageddon IPA. And it’s not for the first-time Armageddon has triumphed. This is the second year running that Armageddon has won best IPA in this competition, not to mention their other local and international awards. It’s now the benchmark for quality in the IPA category.”

Donaldson says the diversity of the winners illustrates the strength of the local brewing industry.

“We’ve got long-established brewers such as Hawke’s Bay Independent, whose Pure Lager was a revelation in the lager class, craft darlings ParrotDog, who produce a gem of a pilsner to win that class as well as relative newcomers such as Spark’s Brewing, whose Outlander Extra Stout has only been around for a couple of years but has already made a name for itself as one of the best in the country.”

He reserved special praise for Bach Brewing and Good George Brewing, who both took two Champion titles this year.

“Bach Brewing’s Witsunday Blonde IPA is a complex but approachable beer while their Driftwood Pale Ale packs in great flavour without being too high in alcohol. Good George showed there are plenty of ways to use hops, with a restrained dose in their very approachable Amber Ale to something different in their Drop Hop Cider.”

Donaldson says with the local craft brewing industry growing strongly there’s never been more competition for retail shelf space.

“These awards make Gold medal winners available in all New World stores nationwide. They help shoppers explore outside their comfort zone and give them the confidence to try the unfamiliar. When they choose a Gold medal beer or cider they can be sure it’s a very good drop.”

Steve Anderson, Managing Director, Foodstuffs (NZ) Ltd, says the New World Beer & Cider Awards are the only New Zealand awards that can give winners an instant boost in sales and brand visibility.

“All Gold medal winners are guaranteed distribution in New World stores,” says Anderson. “So being awarded a Gold medal in our competition guarantees a nationwide audience.”

“It gives us great pleasure to be able to support the local brewing industry, and in turn give our shoppers ready access to such fantastic, award-winning brews. That said, we know from previous years that there’s always huge demand for the winning beers and ciders, so anyone who’s keen to try them should get to their local New World to avoid missing out.”

More than 500 beers and ciders were entered by 81 local and international breweries. The entries were blind-judged by a panel of 19 independent expert judges using a collaborative method based on technical excellence, balance, mouthfeel, and most importantly, drinkability.

Champion and Gold winners will be available in New World stores nationwide from Monday 3 April. To see all the medal winners, please visit newworld.co.nz/goodstuff

A video interviewing two Champion brewers is available for download here.

-ENDS-


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 




Air New Zealand: Employees Recognised With $1,000 Share Award

The efforts Air New Zealand employees made during one of the airline’s toughest years will be recognised via an award of $1,000 worth of company shares to all permanent employees... More>>

Consumer NZ: Bank Complaints On The Rise, Survey Shows

Nearly one in five Kiwis had a problem with their bank in the past year, Consumer NZ’s latest satisfaction survey finds. Consumer NZ chief executive Jon Duffy said the number of bank customers reporting problems had jumped to 18%, up from 11% in 2020... More>>

Federated Farmers: Applauds UK-Australia Free Trade Deal

News that Australia and the UK have signed a free trade agreement is a promising step forward in the fight against tariffs and protectionism, Federated Farmers says.
"It reinforces the international rules-based trading framework and is important for rural producers and global consumers," Feds President Andrew Hoggard says... More>>




ASB: New Zealanders Missing Out On Hundreds Of Millions In KiwiSaver Government Contributions

New Zealanders have just over a week to ensure they’re eligible for the maximum annual government KiwiSaver contribution... More>>


Stats NZ: GDP Climbs 1.6 Percent In March 2021 Quarter Following December Dip

Gross domestic product (GDP) rose by 1.6 percent in the March 2021 quarter, following a 1.0 percent fall in the December 2020 quarter, Stats NZ said today. "After an easing of economic activity in the December quarter, we’ve seen broad-based growth in the first quarter of 2021... More>>

Reserve Bank: Debt Serviceability Restrictions Added To Policy Toolkit

The Reserve Bank – Te Pūtea Matua and the Minister of Finance have agreed to update their shared Memorandum of Understanding (MoU) on macro-prudential policy and add debt serviceability restrictions to the list of potential tools available... More>>